
Digital Daily Dozen: 7/14/16
FCC set to approve 5G spectrum swath (USA Today) When the FCC convenes its monthly meeting, the commissioners are expected to vote to designate […]
FCC set to approve 5G spectrum swath (USA Today) When the FCC convenes its monthly meeting, the commissioners are expected to vote to designate […]
HBO Marketer Details Culture Shift of Going OTT (Broadcasting & Cable) Sabrina Caluori, senior VP of digital media and marketing for HBO, told an overflow […]
Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users (Ad Week) Pandora is overhauling its ads to create a more […]
Here is Google’s strategy to score app install ads (Recode) When app creators want to promote their app, they mostly turn to Facebook. The […]
Government by Google (Wall Street Journal 3/21/16) Anyone who doubts the miracle of market innovation should watch a movie on a computer tablet: Americans can […]
Super Bowl Ads Draw 476M Views Online (Broadcasting & Cable) In addition to being seen during the big game, Super Bowl commercials generated 476 million […]
FTC: We’re getting tough on native ads (Media Life Magazine) Back in the print era they were called advertorials, and they were not a big […]
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