
Digital Daily Dozen: 6/15/16
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases (Ad Week) Facebook is introducing ways to measure just how effective online ads […]
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases (Ad Week) Facebook is introducing ways to measure just how effective online ads […]
The rise of machine intelligence at #codecon 2016 (Recode) By any name, machine learning, artificial intelligence, deep simulation — or, as IBM’s CEO insisted, cognitive […]
Why It’s Time for Marketers to Rethink Metrics and Performance Indicators (Ad Week) As media dollars increasingly shift to digital, brands of all sizes […]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR (Ad Week) Publishers have toyed with Oculus Rift and Google Cardboard to produce immersive, visual […]
Microsoft Moves Forward With Multiple Chatbots Despite Its ‘Tay’ Fiasco (Ad Week) Microsoft is moving forward with its battalion of bots—even if its first chatbot, […]
THERE WILL BE NO DDD MONDAY. DDD WILL RETURN TUESDAY. As Technology Defeats Ad Blocking, Online Ads Must Improve (Ad Age) the user must […]
Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec (Ad Week) Marketers have grappled with privacy regulations for years, but the rise of […]
Russia Moves to Tax Apple, Google and Netflix (Hollywood Reporter) An initiative to slap taxes on digital sales by Apple, Google Play and Netflix, overwhelmingly […]
Federal Government Confirms That It Still Sucks at Cyber Security (Recode) A $6 billion security system intended to keep hackers out of computers belonging to […]
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