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Digital Daily Dozen: 6/15/16

June 15, 2016 admin 0

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases (Ad Week)  Facebook is introducing ways to measure just how effective online ads […]

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Digital Daily Dozen: 4/28/16

April 28, 2016 admin 0

Why CPG Is the Next Frontier for Addressable TV Ads (Ad Age)  “When thinking about addressable advertising a lot of people automatically go to micro-targeting,” […]