Digital Daily Dozen: 7/1/16
Rep. Pallone Buoyed By FCC, Industry Set-Top Talks (Broadcasting & Cable) Frank Pallone, ranking member of the House Energy & Commerce Committee, has signaled he […]
Apple
Digital Daily Dozen: 6/20/16
The music industry signs up Taylor Swift and U2 in its fight against YouTube (Recode) The music industry is ratcheting up its fight against YouTube. […]
Digital Daily Dozen: 6/16/16
HBO Marketer Details Culture Shift of Going OTT (Broadcasting & Cable) Sabrina Caluori, senior VP of digital media and marketing for HBO, told an overflow […]
Digital Daily Dozen: 6/15/16
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases (Ad Week) Facebook is introducing ways to measure just how effective online ads […]
Digital Daily Dozen: 6/14/16
FBI has Orlando shooter’s phone; now what? (USA Today) As investigators look into the motivations and connections of Orlando gunman Omar Mateen, the case […]
Digital Daily Dozen: 6/13/16
Cable Industry Mobilizes Lobbying Army to Block F.C.C. Moves (NY Times) Giants like Comcast, AT&T and Verizon oppose plans to limit broadband providers’ ability to […]
Digital Daily Dozen: 5/23/16
Why It’s Time for Marketers to Rethink Metrics and Performance Indicators (Ad Week) As media dollars increasingly shift to digital, brands of all sizes […]
What’s Hot List: 5/12/16
IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video (Ad Week) A growing number of U.S. adults are shifting their viewing […]
Digital Daily Dozen: 5/3/16
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR (Ad Week) Publishers have toyed with Oculus Rift and Google Cardboard to produce immersive, visual […]
Digital Daily Dozen: 4/28/16
Why CPG Is the Next Frontier for Addressable TV Ads (Ad Age) “When thinking about addressable advertising a lot of people automatically go to micro-targeting,” […]