Digital Daily Dozen: 9/29/15

Ad blockers. Ad smockers. Phooey.  (Media Life- Commentary) 

The media marketplace is in a tizzy these days, and the hyperbole is bubbling over. Some are calling it a war on advertising. Let’s get real. Ad blockers are not going to kill advertising. The remote didn’t. The DVR didn’t. Fact is, Americans like good advertising. The problem is bad advertising.  

Spectrum Auction Group EOBC Disbanding (Broadcasting & Cable)

The Expanding Opportunities for Broadcasters Coalition is disbanding as of Sept. 30, citing anti-collusion rules and procedures mostly in place. EOBC, which has 87 member stations and has been headed by executive director Preston Padden, cited various successes already achieved, as well as FCC anti-collusion rules.   

Pai: Sprint Exit Shows FCC ‘Folly’ (Broadcasting & Cable) 

Reacting to Sprint’s announcement that it will not be participating in the upcoming broadcast incentive auction, FCC commissioner Ajit Pai said that it was the result of the “folly of the FCC’s attempt to pick winners and losers before the auction begins.” Pai has been a strong critic of the FCC decision to set aside spectrum.  

Facebook Experiences Second Outage in One Week (Hollywood Reporter)  

Facebook suffered an outage for the second time in one week — the third time this month. The social media site went down approximately 3 p.m. ET, and experienced issues for roughly one hour. The second outage came just a few days after the site shut down for several minutes on Sept. 24.    

Facebook and Google, Two Giants in Digital Ads, Seek More (NY Times) 

At an advertising industry convention, the digital ad powerhouses Facebook and Google introduced services meant to attract even more digital ad revenue.   

Nielsen: Total Measurement By Year End  (Ad Week)   

“By the end of this year, we’ll have most of these pieces in place,” said Steve Hasker, Nielsen’s global president, referring to the firm’s total audience measurement, which he said will provide a total audience read across all linear and digital platforms daily.    


The State Department unveiled a new initiative called “Global Connect,” which seeks to bring 1.5 billion people who lack Internet access, online by 2020. Major U.S. development agencies will begin to make Internet access a top priority in their work around the world. 


The Obama Administration’s plan to give up its role in the technical management of the Internet could be unconstitutional, according to top Republican lawmakers. The Commerce Department announced that it will end its authority over the severs and other infrastructure necessary for computers around the world to reach websites. 

CELL PHONES AND 911 LOCATION (Public Integrity)  

More than 10,000 people, who would otherwise be saved, die every year when calling 911 from a cellphone because emergency dispatchers can’t get a quick and accurate location on them, the FCC calculated, when it proposed new 911 location rules last year for wireless phones. The problem isn’t the dispatchers.   

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads? (Ad Week)  

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it’s difficult to pinpoint the exact person with the right type of ad on the fly. Essence digital agency and mobile advertising company xAd talked about their recent work for Google’s search app. 

Epic Games CEO Tim Sweeney: Virtual Reality Is the Future and ‘We Are 100 Percent In’ (Recode)

The first step to understanding virtual reality, according to Epic Games CEO Tim Sweeney, is finding someone who has a high-end headset with good content that you can demo. “I’ve never met a skeptic of VR who has tried it,” he said. But that doesn’t mean everyone will be won over immediately. 

Google rolls out virtual reality field trips (USA Today)

Looking at a picture of the Great Wall of China might cause a student to raise an inquisitive eyebrow. But using technology to feel like they’ve actually visited the landmark could create a future China scholar. That’s at least the dream behind Google Expeditions, a 10-month-old project from the search giant. 

Smartphone ubiquity will demand wireless charging (USA Today)

If this past weekend’s iPhone 6S success – to the tune of 13 million units sold – says anything, it speaks to the inevitable need for wireless charging for a technological appendage that has fast become as invaluable as our thumbs.