Digital Daily Dozen: 9/28/15

Fact: Millennials are not big cord-cutters (Media Life)

We tend to think of all Millennials as cord-cutting new technology junkies who have little use for traditional media. But it turns out that’s not quite true. The majority of Millennials in fact have no plans to cut the cord. And only a small sliver, about 10 percent, say they plan to cut the cord anytime soon.   

Google to Use Email Addresses for Ad Targeting, Like Facebook and Twitter Do (Advertising Age)

Taking a page from Facebook’s playbook, Google is beginning to let advertisers upload lists of their customers’ email addresses in order to target those people with ads when searching on Google, watching videos on YouTube or checking email on Gmail.  

Disability rights must evolve with dynamic communications technology   (Brookings Tech Tank Blog- Commentary by Stuart Brotman) 

As we celebrate the 25th anniversary of the Americans with Disabilities Act, it is easy to see the impact that this groundbreaking law continues to have on American society as a whole. In the dynamic communications field, there is an ongoing need for Congressional legislation, followed by FCC regulatory initiatives and enforcement.   

A statewide plan to expand broadband access  (The Star Press Op-ed by Robert Yadon and Barry Umansky) 

Successful deployment of statewide broadband service is within reach for Indiana. However, the state must take a proactive, leadership stance to provide the necessary incentives to bring public and private resources together to reach this goal.   

Google’s Android Bundle Moves Further Into Antitrust Crosshairs (Recode) 

For years now, the scourge of companies that make mobile services that compete with Google has been the Google bundle. Starting last year, Google began tightening the terms of this bundle — phone makers using its Android pre-install and display Google’s services — in a bid for more control of the free operating system.  

Sprint Won’t Be Participating in Next Year’s Wireless Auction, Says It Has Plenty of Spectrum (Recode)

This year, the government spent a lot of time convincing TV broadcasters to give up spectrum to cell carriers, who forked over a lot of money for those airwaves. The wireless networks are expected to shell out even more money for more spectrum at the beginning of next year. Sprint says it won’t be participating in that auction.   

Entertainment CEOs Call on India to Accelerate Digital Transformation (Hollywood Reporter)

CEOs and top executives of U.S. media and entertainment companies held a roundtable discussion with Indian Prime Minister Narendra Modi. The Murdoch-hosted event was part of Modi’s ongoing visit to the U.S., which will include interactions in San Francisco with Silicon Valley giants Facebook, Google and Apple.   

Facebook making play for TV dollars with new ad products (USA Today)

Facebook is rolling out new advertising products that it says will help marketers better reach consumers on their mobile devices —  and they may help Facebook make a big play for television advertising dollars. The giant social network is targeting marketers who use video ads with a new product for buying online video ads.    

Zuckerberg pushes Internet for everyone in U.N. speech (USA Today) 

First, the pope. Then, Zuck. For the second day in a row, one of the world’s most powerful people visited New York to speak on the world stage. Facebook CEO Mark Zuckerberg addressed the United Nations twice Saturday. Zuckerberg discussed the “importance of connectivity in achieving the U.N.’s sustainable development goals.” 

Gaming Companies Are Ahead of the Digital Marketing Curve (Ad Week)

Dedicated gamers are a tough demo to crack, and when it comes to advertising, they have little patience for ads that interrupt their experience. Gaming companies like Activision, Blizzard and Bethesda Softworks are changing this dynamic through their willingness to experiment with new advertising channels such as Tinder and Snapchat.

TV Sports May Lure Cord-Cutters Back (Media Post) 

Cord-cutters — those who drop traditional pay TV providers — can be lured back those big TV packages because of sports TV programming. Just under 40% cite sports as a reason to return, according to a survey by Frank N. Magid Associates. The study says sports viewing has changed dramatically.  

HEY FCC, DON’T LOCK DOWN OUR WI-FI ROUTERS  (Wired- Commentary)  

The future of countless open source wireless programs and projects might be in jeopardy. Proposed rules by the FCC have digital watchdogs and open source advocates worried that manufacturers will lock down routers, blocking the installation of third-party firmware — including open source software like OpenWRT and DD-WRT.   

NET NEUTRALITY AND CORPORATE SPEECH (Washington Post- The Switch Blog)

Do Washington’s network neutrality rules run roughshod over the First Amendment? In a flurry of responses to that charge, defenders of the rules appear eager for the biggest showdown over the meaning of corporate speech since the Citizens United case.