Digital Daily Dozen 9/25/13

Study: Marketers see mobile as essential to future   
Eighty-five percent of marketers surveyed said they believed mobile was indispensable for reaching new markets and customers. The study by MMA and Neustar also found that 8 in 10 marketers identified mobile as a necessary strategy in furthering their careers. “Marketers no longer ask ‘why mobile?’”    

Viacom CEO Bullish, Thanks to New Digital Media   
While Viacom’s youth-oriented audience is spending more time on Facebook, Twitter and Instagram, CEO Philippe Dauman sees the social and mobile sites not as rivals but as helpers. “Our audiences are living on their devices and they also live watching TV.”   
Disney CEO Says Netflix Unlikely to Corner Market   
Bob Iger said he likes doing business with Netflix, but the Disney CEO doesn’t expect the streaming-media company to ever corner the market. “This is far from over.” Nevertheless, he admitted that Netflix plays an increasingly important role in the media industry. 
YouTube Tries to Clean Up Video Site’s Comments   
YouTube plans to give its commenting system an overhaul, using several factors to determine which posts float to the top of the conversation. The video service’s move is supposed to help create conversations instead of a deluge of one-off statements and poisonous vitriol.   
Broadcast Streaming Still Work In Progress   
Mark down 2013 as the year when retrans went digital. In two recent high-profile retransmission fee disputes, TV everywhere digital rights, and digital rights in general, shared center stage with dickering over dollars.  
AT&T To Build LTE-Broadcast Network    
Using old MediaFLO spectrum it bought off Qualcomm to create a broadcast service, AT&T will build an LTE-Broadcast network that’s tailor-made for video. AT&T Chairmand and CEO Randall Stephenson said mobile focus is “all about architecting networks to deliver video.”  
Twitter’s TV Pitch Comes Of Age   
Twitter has a ways to go before it can really crack big TV budgets. It has great traction among the media and plugged-in social and tech scenes, but it still has work to do in convincing broadcasters and big brands that it can really make a difference. That’s why it was eager to trumpet its new deal with CBS.   
Goodbye US Internet, hello world Internet 
Throughout its entire evolution the Internet has effectively been governed by the U.S. … something that has not sat well with many sovereign nations, particularly those not on good terms with America. But the recent leaks by Edward Snowden have caused even greater dissatisfaction.   
The UN’s International Telecommunication Union has added something new to its annual report on worldwide broadband penetration: gender inequality. According to the study, about 41 percent of men (1.5 billion total) will have access to the Internet by the end of 2013, compared to just 37 percent of women (1.3 billion total).  
State policymakers are waging an unusual and relatively quiet battle over the future of voice service. An increasing number of Americans are swapping traditional landline telephone service for Internet-based VoIP service. This migration has prompted state regulators to consider whether, or what extent, they may regulate.  
Verizon believes that competitors like Sprint, which offers unlimited data plans to customers for the life of their phone line, will eventually have difficulty maintaining that promise to customers. Verizon CEO Lowell McAdam said that with traffic steadily increasing there is going to be a point where operators hit a ceiling. 
Viacom, Disney Chiefs Defend Pay TV Model  
Two senior chief executives of media companies defended the current pay TV distribution model — believing that a la carte programming would not benefit consumers, nor that any legislation would come to pass.   
Law enforcement makes headway against cybercriminals 
Global law enforcement of cyber threats has grown significantly, especially in the past few years. The FBI has 65 offices outside of the U.S. working closely with other law enforcement agencies to combat threats to our country, including cyberthreats.   
 The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.