Digital Daily Dozen 9/22/15

Ad Blocking: The Unnecessary Internet Apocalypse (Advertising Age) 

As abetted by for-profit technology companies, ad blocking is robbery, plain and simple — an extortionist scheme that exploits consumer disaffection and risks distorting the economics of democratic capitalism. When implemented by consumers, ad blocking is a crucial wakeup call to brands and all that serve them.   

Good News, Publishers! Mobile Ad Blockers Won’t Actually Block Much Revenue. (Recode) 

The truth is, we don’t know how big ad blockers will be. What we do know is that the piece of the mobile advertising pie that ad blockers might impact is relatively small. That’s because mobile ad blockers only block ads that appear in mobile browsers, but not the ads you see inside of apps, where we spend the majority of our time. 

France Rejects Google’s Efforts to Limit Application of Privacy Ruling (NY Times- Bits Blog)

Several European privacy regulators, particularly in France, have urged that the so-called right to be forgotten be applied to all of Google’s search domains.  

The Music Business’s Song Is on Repeat: Streaming Is Up, Sales Are Flat (Recode)

Good news, music business! Your sales are no longer in free-fall. Bad news, music business! Your sales are flat, as they’ve been for a while. But you know what? The recorded music business has been so beat up, for so long, that flat still counts as up for these guys.    

Wheeler: Rural Broadband Subsidies Must Be Well Spent (Broadcasting & Cable) 

FCC chair Tom Wheeler says the commission wants to make sure that rural broadband subsidies go only to those who need them. Wheeler said he is circulating a public notice to the other commissioners “to remind everybody that this support should only be used for its intended purpose – getting communications networks to rural America 

NAB to FCC: Cable Market Is Anything But Competitive (Broadcasting & Cable)

The National Association of Broadcasters told the FCC that far from being highly competitive, the MVPD marketplace is highly consolidated at all levels and continues along that path at a brisk clip. That came in a reply comment filing on the state of video competition.  

US legislation requiring tech industry to report terrorist activity dropped

The U.S. Senate Intelligence Committee has dropped a provision that would have required Internet companies to report on vaguely-defined terrorist activity on their platforms, a move that was strongly opposed by the industry and civil rights groups. 

Dems, Tech Companies Back Net Neutrality Ahead of Court Battle (Inside Sources)

A coalition of tech companies and Democrats in Congress filed briefs in support of the FCC’s net neutrality rules in time for a Monday deadline in federal court, where the broadband industry is gearing up to challenge the rules later this year. 


We often forget that within a generation — a blink of history’s eye — the Internet has fundamentally transformed how people in the US and around the globe live. And it simply wasn’t broken, as even the FCC conceded. This is why I have called network neutrality a solution that won’t work to a problem that doesn’t exist.   

WORST-CONNECTED US CITIES IN 2014 (Digital Inclusion Alliance) 

The National Digital Inclusion Alliance releases two new rankings of America’s “25 Worst-Connected Cities in 2014” — for all households, and for households with incomes below $35,000. Using data from the 2014 American Community Survey released by the Census Bureau, NDIA ranked all 184 US cities with more than 50,000 pop.  


Tennessee has continued its fight against a city that wants to expand municipal broadband service, arguing in a legal brief that the FCC can’t preempt state laws that limit the rights of cities and towns to offer Internet access. Tennessee argued that states have an “inviolable right to self-governance.”  

Digital-Video Use Increases In All Parts of Day  (Variety)

Video usage on personal computers, smartphones and mobile tablets has grown nearly 20% overall year-over-year, according to new findings by Nielsen, which examined and compared a month of media usage – May – in both 2014 and 2015. 

Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking (Media Post)

Programmatic, along with other factors, continues to contribute to the rise in ad blocking. “The unfortunate side of programmatic is the art hasn’t caught up to the science,” says Chris Tuff, EVP and director of partnerships at agency 22squared. “You have to become a welcome intruder, and brands need to blend in to stand out.”