Digital Daily Dozen: 9/20/2013

Broadcasters Find Monetization in Social Media 

Increasing use of social media including Twitter and Facebook is delivering broadcasters greater audiences and giving them a new source of revenue. Colin Lawrence, BBC World News said that because BBC content was shared more and talked about longer, the commercial arm had effectively sold out the preroll advertising.  
 
 
TV And Digital Deliver One-Two Sales Punch: Study 
A “cross media” study of 735,000 homes conducted last fall by Comcast Media 360 and TiVo Research and Analytics found that TV and digital advertising work well together, though one type of advertising tends to do a better job of luring new buyers while the other is adept at driving sales from existing customers.  
 
 
NAB to FCC: Don’t Take Our BAS 
The National Association of Broadcasters has told the FCC that a proposal to take Broadcast Auxiliary Service (BAS) spectrum for auctioning for mobile wireless could compromise broadcasters’ ability to deliver crucial local news and information, like coverage of the Boston Marathon bombing.   
           
 
House Judiciary Releases Internet Tax Principles 
As Congress ponders Internet tax legislation, the chair of the House committee with jurisdiction over the issue has laid out basic principles to guide the discussion. They include a level playing field for brick and mortar, “brick and click” and online sales and a take on the Boston Tea Party: “No regulation without representation.”  
 
 
Sharing, With a Safety Net   
A privacy bill for young people passed by California’s Legislature has put the state in the middle of a debate over how to protect those who share without thinking.  
 
  
As Twitter plans to sell shares to the public, its success will depend in part on how much better it can get at deciphering tweets. Solving that technological puzzle would help Twitter get better at selling the right promoted messages at the right times, and it could possibly lead to new revenue-producing services.    
 
     
ALA calls for leap forward in E-rate goals; streamlined program 
The American Library Association asked the FCC to accelerate deployment of the high-capacity broadband needed to serve students and learners of all ages through our nation’s libraries and schools. ALA calls for new strategic investments in telecommunications and broadband infrastructure, as well as program changes.    
 
 
Nielsen to Include Online Views in Ratings 
Nielsen plans next week to announce that, beginning with next fall’s TV season, it will provide ratings data for shows viewed on smartphones and computer tablets, a source familiar with the plan said Thursday.   
 
 
Aereo Poised to Best Hearst TV in Boston Dispute   
Aereo, FilmOn and major TV broadcasters are in a legal contest in courtrooms around the country, but Aereo may have the upper hand in Boston. The judge overseeing Hearst’s copyright complaint against Aereo said he is “inclined” to rule in favor of the web TV service. 
 
 
TECH GIANTS ASK 21 COUNTRIES TO RELEASE SURVEILLANCE DATA  
A group of privacy advocates, human rights groups and tech companies has asked 21 countries to release information on surveillance requests and allow the companies receiving those requests to do the same. The Global Network Initiative includes Facebook, Google, Microsoft and Yahoo.  
 
 
NEW FCC HEAD MUST RECLAIM AUTHORITY OVER TELECOM [Commentary]
As the FCC gets a new chair, the agency faces historic resistance from the companies it is meant to regulate. The giant companies that sell access to the Internet are working on multiple fronts to ensure that no regulator has any real authority over them. It’s imperative that nominee Tom Wheeler reclaim the FCC’s authority.   
 
                                                                
WHY PRIVACY SETTLEMENTS LIKE FACEBOOK’S “SPONSORED STORIES” LAWSUIT AREN’T WORKING  
The non-profit John D. and Catherine T. MacArthur Foundation revealed that it will turn down its share of a $20 million settlement intended to compensate Facebook users whose photos were misused for advertising. The Foundation declined the award on the ground that it doesn’t work on issues related to consumer privacy.  
 
 
The Pay-Per-Gaze Model  
Well, this is the question most of us have in our minds as we get exposed to this sensational news – “Google Patents ‘Pay-Per-Gaze’ Gaze Tracking System.” By the time you figure out what the revolutionary technology from the Google Glass creator is all about, you indeed might have found your pupils dilated by now.   
   
 
                                                                                                                                                                                                                                                                             
 
 The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.