Digital Daily Dozen: 9/14/15

Forecast: Online will pass TV by 2017  (Media Life)

Online advertising has not yet dethroned TV as the No. 1 ad category, but that time is coming. For years analysts have predicted it would happen, and now they’re starting to put a date on their predictions. The most recent forecast says it will happen in 2017.   

 Partnership Boosts Users Over China’s Great Firewall  (NY Times)

The Chinese search giant Baidu and CloudFlare, a start-up based in San Francisco, have joined in an unusual business arrangement to speed Internet traffic into and out of China.   

 TV Bundles Challenge Apple to Make a Deal  (Bits Blog- NY Times)

A new version of the Apple TV device has a lot more capabilities than earlier versions. But getting television shows on the device is a challenge.   

So Which Ad-Blocking Parasite Are You Going to Go After?  (Advertising Age)

I can’t quite believe I’m saying this, but how about suing the ad blockers out of existence? This sounds like crazy talk, I know. People don’t do that sort of thing in the digital sphere, right? Information wants to be free! Besides, the kids — the millennials and Gen Zers — will never put up with it.  

 4K gets thumbs down from Discovery, BBC and others at IBC (Fierce Cable)

Despite all the hype and support for the 4K resolution standard, executives here at the IBC show offered some negative comments on the technology. “It’s about more than just resolution,” said John Honeycutt, Discovery Communications’ CTO, noting that the pay-TV programmer plans to produce around 100 hours of 4K content. 

Social Media Linked to Sleep Loss, Anxiety, Depression, Other Great Things (Mediapost)

The “fear of missing out,” better known by the acronym FOMO, is a real psychological phenomenon with negative consequences for social media users who are affected by it, according to a study by researchers at the University of Glasgow, which linked social media to anxiety, depression, and decreased sleep quality in teenagers.  

  Local communities can “take control” of broadband, FCC official says  (Broadcasting Cable)

Local governments should develop their own broadband services, instead of relying on commercial providers, said Gigi Sohn, a top adviser to FCC Chair Tom Wheeler. “Rather than wait for incumbent ISPs to build the network your cities want and need, you can take control of your own broadband futures,” Sohn said. 

The Privacy Panic Cycle: A Guide to Public Fears About New Technologies (ITIF)

Innovative new technologies are often hyped as “disruptive!”, “revolutionary!”, or “game-changing!” Gartner calls this phenomenon the “hype cycle.” But less well understood (and far more pernicious) is the cycle of panic that occurs when privacy advocates make outsized claims about the privacy risks associated with new technologies.  

  Cable TV Attracts More OTT Viewers Than Satellite, Telcos (MediaPost) 

Some pay TV providers are better at attracting OTT subscribers than others. That includes Time Warner Cable, Cablevision systems and Cox Communications. A study by Millward Brown Digital found these traditional cable operators performing better — in general — than satellite and telco operators.  

Consumers Are Considering Cord-Cutting, Not Yet Doing It (MediaPost) 

Pay-TV providers concerned about cord-cutting consumers have no reason to be in panic mode right now, but it could become a real concern in the future. The U.S. had the highest percentage of cord-cutters — 7% — while Germany, France, China and India had only 2% of cord-cutting customers.   

 Group Formed to Protect Content in Digital World (Broadcasting Cable)  

A group of top TV companies have joined an advocacy group to maintain the value of their content as the ad world becomes more digital and programmatic. Organized by ad-tech firm FreeWheel, the Council for Premium Video already includes ABC, A+E Networks, Comcast, Discovery, ESPN, Fox, NBCUniversal, Turner and Univision.   

Report: Mobile app use surpasses TV viewing (Mashable)  

Americans are spending 198 minutes per day using mobile applications this year, compared with 168 minutes watching television, according to Flurry. The report also showed that entertainment and content apps are breaking into top-grossing charts, with Netflix, Pandora and HBO Now among those highlighted.   


It would be a grave mistake to force low-income consumers who legitimately need access to telephone Lifeline for educational, health and job reasons to sacrifice that service in order to get broadband. Consumer choice is a wonderful thing, but not if it means choosing between two vital services.