Digital Daily Dozen: 6/30/15

The Digital Daily Dozen for June 30, 2015.

Cybersecurity Must Be a Legislative Priority [Commentary] (Inside Sources) Every day it seems we discover more and more about an agency most of us have never heard of: the U.S. Office of Personnel Management. We learned in early June that the OPM was hacked over a year ago, when the Obama administration announced that Chinese hackers stole the information of up to 4 million federal employees.

Anti-Ad Blocking Is Anti-Consumer [Commentary] (Adage) In recent weeks, the advertising industry has stepped up its criticism of ad blocking, calling it immoral, thievery and flat out evil. This rhetoric is borne out of fear. And the industry is right to be afraid. Ad tech is standing at the edge of a precipice that it seems not to acknowledge.

Google appeal in Oracle case denied by Supreme Court (USA Today) Google’s appeal to stop a software copyright lawsuit was denied by the U.S. Supreme Court, placing the outcome of this high-stakes legal battle with Oracle back in federal court. The Supreme Court rejected Google’s appeal of a lower court decision that favored Oracle.

Netflix Will Soon Outperform All Major TV Networks (Televisions Reviewed) If Netflix were a TV network, its audience would surpass that of ABC, CBS, NBC, and Fox within a year. That’s according to a new study by FBR Capital Markets, which leveraged Nielsen ratings to assess the relative popularity of the internet’s most popular streaming media service.   

Study: Native ads have broader reach on Facebook (Search Engine Journal) Facebook has reportedly been prioritizing native video uploads as opposed to external video-embeds from platforms such as YouTube. Search Engine Journal conducted a study to see if native video ads on Facebook were more successful, and the results showed that they reach two times more people on average.

TV is Not Dead, But It Is Evolving: A Look at On-Demand (Mediapost) Fighting market change is futile. The consumer is in charge, and it’s up to the industry to evolve. That’s according to the recent Multichannel News/B&C On-Demand Summit, which looked at the state of the television industry through the lens of on-demand.

Yelp Study Criticizes Google For ‘Degrading’ Search Results, Harming Consumers (Mediapost) Yelp funded a new study, unveiled this weekend, which concludes that Google potentially “degrades” its search results, to the detriment of users. “Our findings suggest that Google is — in some instances — actually making its overall product worse for users in order to provide favorable treatment to Google content,” states the paper.

FTC settles with developers of sneaky cryptocurrency mining app (Network World) The developers of a mobile app called Prized that secretly mined cryptocurrencies on people’s mobile phones have settled with the Federal Trade Commission after being accused of deceptive trade practices. Equiliv Investments and Ryan Ramminger, both of Ohio, settled for US$50,000, of which $44,800 will be suspended.

Old Media Too ‘Stuffy’ For Young Readers (The Guardian) WPP founder Sir Martin Sorrell cites the BBC, The New York Times and The Guardian as examples of traditional media with a “stuffy” attitude to content that is not resonating with younger digital news fans gravitating to sites such as Vice News.  

AOL’s Digital Prophet Says Millennials ‘Are Freaky for Video’ (Adweek) After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International Festival of Creativity, talking about code, culture, brands and how to appeal to millennials through ads.

It’s Time to Make Broadband Priority  [Commentary] (Omaha) The Internet is the greatest free-market innovation in history. And if we want it to thrive, our government needs to refocus its efforts on what really benefits consumers — namely, more broadband investment, deployment and competition. We need policies that will make it easier to deploy high-speed broadband.

EOBC Offers FCC 1 Percent Solution (Broadcasting & Cable) Expanding Opportunities for Broadcasters Coalition has told the FCC that its plan to drop its offering prices to stations in the reverse broadcast incentive auction by 5 percent in each of the initial rounds, is a bad idea any way you look at it, and one that could “destroy” broadcasters ability to get important information.

Competition and Choice in Wireless Broadband [Commentary] (The Hill) Unfortunately, the wireless industry today is anything but competitive. Two carriers, AT&T and Verizon, have a de facto duopoly with two-thirds of the market. With it, they have the financial and political power to drive the other carriers completely out of the market. If this happens, customers would face sharply higher prices.