Digital Daily Dozen: 6/15/16

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases (Ad Week) 

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them. It is adding new measurement tools that will allow stores to see how many people visit a store location after seeing a Facebook campaign.   

The Race Is On to Reach India’s Next Billion Internet Users (Ad Age)  

There’s a digital revolution happening in India, and internet and tech players are trying everything to entice more people to try online shopping, stream a movie or even just type something into Google’s search bar. There are the 350 million or so Indians who already use the internet—there is also 900 million Indians who aren’t online yet.    

Title II Decision Draws Jeers From ISPs, GOP (Broadcasting & Cable)  

ISPs and other opponents of the FCC’s Title II-based Open Internet order were regrouping after a court defeat that will be appealed to the Supreme Court but in the meantime were making their unhappiness known. The long legal road for net neutrality rules is not over. AT&T has already pledged to take it to court—it has 90 days to appeal. 

Court Support for FCC Net Neutrality Rules Keeps Drawing Crowd (Broadcasting & Cable) 

Both sides of the debate over the FCC’s net neutrality rules continued to weigh in several hours after the Title II-based Open Internet order was upheld in its entirety by a D.C. federal court. The court said it was not weighing in on whether the FCC should have done what it did, only that it exercised its authority reasonably.   

Net Neutrality Advocates Take Victory Lap (Broadcasting & Cable)  

Net neutrality advocates, including the FCC Democrats who voted for the FCC’s rules, were declaring victory, and with reason, given a D.C. federal appeals court rejection of a host of challenges to the FCC’s Title II-based Open Internet order. 

 How Yahoo derailed Tumblr (Mashable)  

Tumblr was billed as the linchpin for a new and improved Yahoo, or at the very least a much-needed “hip replacement” for the aging Internet giant. Tumblr was everything Yahoo wasn’t: Trendy, influencing pop culture, coveted by millennials, brands and celebrities, a place for passionate communities.    

Security Concerns Mount Over LinkedIn Acquisition (Media Post) 

The acquisition of LinkedIn for $26.2 billion is not only Microsoft’s priciest acquisition to date, but likely the most data-driven as well. In terms of data acquisition, LinkedIn could prove a powerful addition to Microsoft’s suite of software products and services. 

News consumers turn to Facebook, YouTube first (Financial Times) 

More than half of all online news consumers are turning to social networking sites such as Facebook, YouTube and Twitter ahead of traditional media groups, according to a new survey by the Reuters Institute for the Study of Journalism. The trend is being driven by the rapid acceleration of smartphone use.     

8 Billion Devices Already Connected To Reach Consumers Via Video, Audio (Media Post)  

There are connected devices and then there are connected devices. With many billions of coming Internet-connected smart objects, devices, ranging from appliances to home-assisting services, marketers may think there’s a window to lie back and wait. In five years, there will be 28 billion connected devices.  

Gartner: ‘Insider threat is alive and well on the dark Web’ (Network World)  

Corporate employees who help carry out cyberattacks are increasingly being sought and are seeking criminals to hire them, a Gartner analyst told a group at the consulting firm’s Security Management Summit. This recruitment is more active and becoming a larger concern because of their use of the Dark Web to sell their services.   

Apple to expand encryption on Macs (The Hill)

Apple is amping up its commitment to encryption. The company is beginning the first major overhaul of the Mac filing system — the way it stores files on the hard drive — in more than 18 years. The move was quietly announced during a conference break out session.    

Can artificial intelligence wipe out cyber terror? (Recode) 

Slowly but surely, cyber security is evolving from the days of castles and moats into the modern era of software driven business. In the 1990s, after several failed attempts to build secure operating systems, the predominant security model became the network-perimeter security model enforced by firewalls.   

Facebook is predicting the end of the written word (Quartz)

Back when humans were first grappling with the impact of a new, global forum for communication, Clay Shirky, a prominent thinker in the digital sphere, made the persuasive argument that the internet made us more creative—even if only in a small way.