Digital Daily Dozen: 5/23/16

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators (Ad Week)      

As media dollars increasingly shift to digital, brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line. In the well-intentioned race to show results, many marketers are focused on the wrong things—metrics that may be easy to measure. 

Samsung Explores Online TV Service With Cable Networks (Bloomberg)  

Samsung Electronics is in preliminary talks with entertainment companies to sell an online TV service, according to people familiar with the matter, potentially joining a growing list of tech companies trying to compete with the likes of Comcast Corp. and AT&T Inc.  

Facebook Privacy Class Action Suit Could Include Millions of Users (Hollywood Reporter)

Anyone who has sent or received a private Facebook message containing a link during the past five years could be part of a class action lawsuit against the social media giant. Matthew Campbell sued Facebook in 2013, on behalf of himself and others who use the service, claiming the company is using private information for targeted advertising. 

Ripple Takes on Hyper-Local News, But Compensation Issues Remain (Media Shift) 

From LocalLabs to GoLocal24 to Everyblock, hyper-local news startups have consistently collided with foreboding economics: Narrow audiences tend to be small audiences, and small audiences are hard to monetize. But Ripple founder and CEO Razmig Hovaghimian thinks his latest project could build a more successful business model. 

DETROIT’S DIGITAL DIVIDE (NY Times)

As one of the country’s most troubled cities tries to get back on its feet, a lack of Internet connectivity is keeping large segments of its population from even getting a fighting chance. Detroit has the worst rate of Internet access of any big American city, with four in 10 of its 689,000 residents lacking broadband, according to the FCC. 

HOW FACEBOOK TRENDING COULD SKEW  (Washington Post- Commentary) 

Facebook doesn’t merely have the ability to dictate which already-written stories merit inclusion in its own trending news section; in some cases, the social media juggernaut can also influence which stories journalists wind up writing — and the kinds of questions they ask — in the first place.    

MICROSOFT TO EXPLICITLY BAN ‘TERRORIST CONTENT’ ON ITS SERVICES (The Hill) 

Microsoft is updating its terms of use to specifically ban the posting of “terrorist content” on its services. It is also considering whether to prominently display “positive messaging” in its Bing search results when users look for terror-related materials. However, it will not hide results for terror content on its search engine unless it is banned. 

Avoiding BlackBerry’s fate (Macro- Commentary) 

In a blog post that got passed around by many Silicon Valley bigwigs, Tumblr co-founder Marco Arment argues that Apple risks the same fate as Blackberry creator RIM. The reason is that if Amazon, Facebook and Google are right — and artificially intelligent-powered voice search becomes a big deal — then Apple will be way behind the curve. 

Can online news video save the local and regional press? (Media Briefing-Commentary)  

2016 has been heralded as the year news organizations really get to grips with the challenges of online news video. Nic Newman said it was set to be the most important development, along with mobile apps and distributed content. It has become the key battleground for the most creative news organizations in the world. 

Congressional Black Caucus ‘Not Convinced’ of FCC Set-Top Box Proposal (Inside Sources)  

Members of the Congressional Black Caucus expressed skepticism that the FCC’s move to open up cable providers’ content to third-party set-top boxes wouldn’t marginalize minority programmers. New York Rep. Yvette Clarke said the FCC’s proposal has no guarantee of opening up the marketplace for “diverse and independent programmers.” 

There’s finally reason to hope in the war against ransomware (Network World)   

Now when ransomware tries to take over your computer, there’s something you can be sides pay up: stop it, buy more time to deal with it or mitigate the damage it might do, Security BSides Boston conference was told. These options include both hardware and software approaches IT pros can take to defeat the malware.   

More IoT Problems Seen Caused By Human Error (Washington Post)  

“When the original Internet was designed, we assumed that we should allow anything to talk to anything else. But you didn’t have to talk. You could receive a packet and say, ‘I’m not going to talk to you because you haven’t authenticated yourself adequately for my preference.’   

On-Demand Apps Transform U.S. Economy (Media Post)    

Thanks, in large part, to an explosion in smartphone use, a number of on-demand apps have transformed the U.S. service economy. In fact, nearly three-quarters of U.S. consumers have used a shared, collaborative or on-demand online service, according to new findings from the Pew Research Center.