“When thinking about addressable advertising a lot of people automatically go to micro-targeting,” said Maria Mandel Dunsche, VP-head of marketing, AT&T AdWorks. “They think it is black or white, but there is a grey area to targeting.” Ultimately, targeting doesn’t need to be extreme, Ms. Mandel Dunsche said.
FCC Seeks Comment on ATSC 3.0 Petition (Broadcasting & Cable)
As promised, FCC chair Tom Wheeler has moved swiftly to seek comment on a proposal by broadcasters to deploy the new ATSC 3.0 transmission standard. The next-gen system would allow for interactivity, ultra high-definition, advanced emergency alerts, more channels in the same bandwidth, mobile broadcast TV, and datacasting.
CNN Sees Big Audience in comScore Xmedia Data (Broadcasting & Cable)
Providing one of the earliest looks at comScore’s new cross-platform ratings, CNN says Xmedia shows that on TV, desktop and mobile it reaches an unduplicated audience of 174 million people monthly—or more than half the U.S. population. CNN is a launch partner of Xmedia. comScore declined to name its other launch partners.
There’s no denying the relationship between TV viewing and social media. And as a constant companion to TV audiences, social media has become a decisive way for TV networks, agencies and advertisers to engage audiences and derive notable value in the process.
How College Students Produce, Consume Content (Radio Television Digital News Association)
In my life on a college campus, I have the chance to interact daily with those very valuable demos: adults 18-25. As hard as it is to generalize to a whole population from a small sample size, I want to share with you how one Mid-Atlantic population uses video, audio and the Internet.
Consumers not aware of security implications of IoT technology they wear or bring into their homes may start to learn about it at the office. Surveys have shown that many consumers are not concerned about security breaches through their wearable devices, like smartwatches or fitness trackers.
Cyberwar against ISIS could bring into play tools and tactics that corporate security pros face every day, only this time they will be used as part of a larger objective than criminal profit. The goals of the offensive are to disrupt communications within ISIS and between the group and potential recruits.
Speakers invited to a recent event at the U.S. Patent and Trademark Office represented a one-sided view in the ongoing patent war between Apple and Samsung, arguing a ruling in Samsung’s favor would result in “significantly weakened” design patents – a view not shared by much of the industry.
For the last couple of years, two things about the Twitter narrative have been constant: It has a user growth problem, but it doesn’t have an advertiser problem. Now Twitter has an advertiser problem, too. Twitter fessed up to it yesterday, acknowledging that brand advertising was “softer than expected.”
CONNECTING ANCHOR INSTITUTIONS: A VISION OF OUR FUTURE (School, Health, & Libraries Broadband Coalition)
To meet the goals of the National Broadband Plan, America must renew its commitment to bring affordable multi-gigabit speed broadband access by 2020 to thousands of Community Anchor Institutions – the schools, libraries, health clinics, and community centers that hold our communities together.
HOUSE UNANIMOUSLY PASSES E-MAIL PRIVACY ACT (The Hill)
The House unanimously passed an e-mail privacy bill that the technology industry and advocates pushed for years. The Email Privacy Act had the most public backers of any bill in Congress, and it passed 419-0. The bill closes off a loophole in the 1986 Electronic Communications Privacy Act.
SNOWDEN DISCLOSURES HAD SCARY EFFECT ON FREE SPEECH (Washington Post)
In June 2013, reporters at The Washington Post and the Guardian ran a series of stories about the government’s surveillance programs. The NSA was harvesting huge swaths of online traffic — far beyond what had been disclosed — and was working directly with top Internet companies to spy on certain people.
Amazon is in talks with virtual-reality companies about developing original virtual-reality content. The insiders characterized the talks as being in early stages. The meetings are being led by Amazon Studios, which is responsible for original series like “Transparent,” some of the people said.