Digital Daily Dozen: 4/27/16

FBI likely won’t tell Apple how it cracked San Bernardino iPhone (USA Today) 

The government is not likely to notify Apple of the method used to hack into iPhone used by San Bernardino terrorist Syed Farook, a federal law enforcement official said. The official said the FBI concluded that authorities had not positively identified a software vulnerability to trigger a formal government review.  

YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads (Ad Week)  

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. It’s launching Bumper ads—six-second, unskippable video ads—that run before videos, similar to YouTube’s skippable TrueView ads.    

Finally, how Facebook compares to television (Media Life Magazine)    

While Nielsen and comScore work on their own versions of cross-platform measurement, the Video Advertising Bureau has released a study that makes those direct comparisons. The VAB employed a formula for calculating average audience per minute. It’s based on time spend, frequency and reach.   

Canvs Helps Turner Target Branded Content (Broadcasting & Cable)

Research company Canvs is providing data on emotional reactions that will help Turner Broadcasting better target branded content. Canvs’ technology scouts Twitter, Facebook and YouTube and measures 56 different types of emotional responses—such as exciting or annoying—to programming and branded material.       

Google to FCC: Privacy Pledge Unnecessary (Broadcasting & Cable)    

Google is taking issue with the FCC’s proposal to have third parties, like Google, voluntarily adhere to cable-like customer privacy rules in exchange for getting access to cable operator set-top content. That was a quid pro quo proposed in FCC chair Tom Wheeler’s set-top box “unlocking” proposal, which Google supports.   

AT&T: FCC Fighting Old Set-Top War (Broadcasting & Cable)   

A top AT&T exec says the FCC’s set-top proposal is a foolish monstrosity and that the current commission is like an old general fighting the last war but with casualties to the business models of MVPDs. The company says that effort is an attempt to “engineer MVPD networks and video business models in a misguided quest.”  

Judge rules in favor of “likely guilty” murder suspect found via stingray (ARS Technica)  

A Baltimore judge has tossed crucial evidence obtained via a stingray in a murder case—the trial was set to begin this week. According to the Baltimore Sun, local police used the device, also known as a cell-site simulator, to locate the murder suspect in an apartment near his victim’s.    

Encryption debate proves technology is not magic  (Brookings- Commentary)   

For centuries, science fiction writers have thrilled audiences with their visions of the future. Now technology companies deliver their own vision through new products and services. Technology is often promoted as a sudden arrival from the future, rather than an accumulation of research and development over time.   

Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming television (Recode)   

It’s hard to conceive a more exciting advertising opportunity than programmatic television. On one hand, brands are able to command consumers’ full attention with 30 seconds of full-screen sight, sound and motion on the big screen. On the other, they can implement the same data tools they use online to pinpoint the right audiences.   

Fear This Man (Foreign Policy)  

The Blackwater of surveillance, the Hacking Team is among the world’s few dozen private contractors feeding a clandestine, multibillion-dollar industry that arms the world’s law enforcement and intelligence agencies with spyware.  

Consumers Tap, Talk, View Their Way Into The Internet Of Things (Media Post)    

Consumers are going to interact and connect to the world of the Internet of Things in many ways. The current main connection to that world is primarily via the smartphone, since many smart devices still need somewhat of a central control point.  

YouTube Gets Better At Watching You (CNET)    

The Internet’s biggest video site rolled out a smarter machine learning engine on its iOS and Android mobile apps, allowing it to serve up better recommendations for viewers. The gussied-up recommendation system is based on deep neural network technology — the same type parent Google uses for search results.    

Getty accuses Google of ‘promoting piracy’ (Financial Times) 

Google faces a new threat in its rapidly expanding antitrust battle with the EU after Getty Images, the US photo agency, complained that the search giant was unfairly undermining its business. Getty said that it would file a formal complaint in Brussels, arguing that Google was trying to free ride on the business of photojournalism.