Digital Daily Dozen: 4/10/15

The Digital Daily Dozen: 4/10/15

YouTube’s ad-free subscription could boost revenue 15%, analyst says (National Journal) An analyst says YouTube’s plan to give viewers the option to skip ads for a monthly fee could lift revenue 15% or more. The Google-owned video service sent a letter to its top content creators on Wednesday asking them to sign off on new terms so it can offer a paid, ad-free subscription to YouTube.

The First Net Neutrality Complaints Are Coming (National Journal) The FCC may have to soon consider the first disputes under its new net neutrality regulations, starting with a fight over Internet congestion and online video. Cogent Communications, which controls parts of the Internet backbone, is preparing to file complaints to the FCC, charging ISPs with inappropriately degrading Internet

Global Threats to Net Neutrality (Commentary) (New York Times) The FCC recently adopted strong net neutrality rules that should prevent cable and phone companies from creating fast and slow lanes on the Internet. But policy makers in other parts of the world, particularly in Europe and India, are considering very different kinds of rules that could hurt consumers and start-up Internet businesses.

House Set to Move Major Cybersecurity Bill This Month (National Journal) The House will take up cybersecurity legislation on the floor this month after the chamber reconvenes from its spring recess, according to an agenda from Republican leadership. A memo to members circulated by Majority Leader Kevin McCarthy has targeted the week of April 21 for consideration.

Twitter vs. Meerkat (Re/code) Is Silicon Valley souring on the FCC’s net neutrality rules? The commitment to an open Internet is going strong. But if there were a Facebook status for tech’s relationship with the FCC’s clunky 400 pages of rules, many online companies would opt for “it’s complicated.” Already we’ve seen Netflix backpedal on its early, pro-Title II rhetoric. 

OTT TV Advertising to Hit $40B by 2020 (Broadcasting & Cable) Advertising on over-the-top TV programming will grow four-fold to $40 billion by 2020, according to a new report. According to the Diffusion Group, as ad revenue for OTT grows, TV ad revenues will remain essential flat at about $85 billion.    

‘GoT’ Piracy? Yes, Indeed (Multichannel) It seems everyone is getting ready for the season five premiere of HBO’s Game of Thrones on Sunday night — even the pirates. Pirates, like a lot of consumers who have been riveted by the show, appear to be bingeing out ahead of the new season, as episodes from seasons 1-4 of GoT were downloaded more than 7 million times.

Turn Hit With New Lawsuit Over ‘Zombie’ Cookies (Mediapost) Two NY state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers for online ad purposes, even when they delete their cookies. The lawsuit stems from reports that Turn tracked Verizon users’ Web activity by drawing on headers that the telecom injects into mobile traffic.

OTT Enters 6% Of U.S. Homes (Mediapost) Growing over-the-top TV services could hit 100 million global subscribers this year. New research from Ovum says that OTT services will get into 6% of all those homes capable of receiving subscription video-on-demand services — including the already launched efforts from HBO Now, CBS All Access and Dish Network’s Sling TV.   

How Ad Blocking Could Affect YouTube’s Subscription Model (Adweek) Ad blocking is a growing concern in advertising—right up there with viewability, fraud and piracy. The number of people using ad-blocking software, including Adblock Plus, AdGuard and uBlock, is rising. And some industry watchers say the phenomenon is related to an increase in video advertising.

Ooyala Knows What You’re Watching (Adweek) This week, Ooyala Analytics announced a new product that lets media companies better track and monetize audience behavior. Currently, Sky Sports, Media Prima, Fairfax Media, Telegraph Media Group, Vox Media, and Dell are all beta testers of Ooyala IQ, which provides “laser focused” insights and monetization opportunities.

House eyes possible early plans to renew Patriot Act (The Hill) Lawmakers could renew controversial expiring elements of the Patriot Act as early as this month, according to the House’s No. 2 Republican. In a memo to GOP lawmakers, Majority Leader Kevin McCarthy said his chamber could examine the three expiring sections by the end of the month — a quicker timeframe than many had expected.

U.S. Agencies Block Technology Exports for Supercomputer in China (Wall Street Journal) U.S. officials are blocking technology exports to facilities in China associated with the world’s fastest supercomputer, a blow to Intel Corp. and other hardware suppliers that adds to the list of tech tensions between the two countries.