Digital Daily Dozen: 2/9/16

Super Bowl Ads Draw 476M Views Online (Broadcasting & Cable)

In addition to being seen during the big game, Super Bowl commercials generated 476 million online views, according to iSpot.TV. On Super Sunday alone, the spots drew 62.4 million online views. iSpot.TV says 34 million of those views came from users of Facebook and 19.9 million were found on YouTube. 

India Officially Rejects Facebook’s Free Internet Offering (Recode) 

Indian regulators have officially put the kibosh on Facebook’s efforts to bring free Internet services to many of the country’s citizens through its app, Free Basics. The Telecom Regulatory Authority of India issued new rules titled “The Prohibition of Discriminatory Tariffs for Data Services Regulations.”  

Monica Lewinsky Says ‘Cyberbullying Is 24-7’ — But Can Emojis Help Stop It? (Recode- Q&A)   

Monica Lewinsky knows plenty about online harassment, which is why she has been speaking out on the issue for the past two years. Now, she thinks she knows how to fight back — with emojis. Really. Working with British carrier Vodafone, Lewinsky has developed some designs of the popular ideograms. 

What Everyone’s Got Wrong About Twitter (Including Twitter) (Recode)    

If the New Yorker says Twitter is cooked, then it has to be true, right? Actually, it’s wrong. As are most analysts — and Twitter itself, if we’re being honest. Twitter is going through what many modern companies go through: An identity crisis.   

Telecom Act at 20: Assessing the Rewrite (Broadcasting & Cable) 

Feb. 8 marks the 20th anniversary of the Telecommunications Act of 1996, which updated the Communications Act of 1934 that let cable into the phone business and phones into cable. B&C polled some policymakers and watchers to weigh in on the impact of the principally deregulatory rule rewrite and to offer up a birthday wish.   

Congress and the Internet: Silence As a Policy Choice  (Commentary by Stuart Brotman)   

Twenty years ago, President Clinton signed the Telecommunications Act of 1996 into law. Yet with little sense of history, there is a continuing misperception that the law was incomplete, since little was known back then about the internet.  

TV producers may start making you wait for new shows online (Chicago Tribune)    

The Golden Age of Online Television may be in peril. Streaming TV has gotten popular as several online services such as Netflix make past seasons of TV shows available for binge-watching, while Hulu offers episodes from the current season. Now, some television companies are balking at giving them timely access to shows.    


The federal government just needs to pave the way for the next generation of Wi-Fi. More than ever before, consumers are using technologies that rely on “unlicensed spectrum” to access the Internet and connect their devices. But here’s the problem. Unlicensed spectrum is becoming a victim of its own success.     


With the FCC’s strong new net neutrality rules under attack in the courts and by particular business plans, it should come as little surprise that one of the main companies at the center of the ongoing struggle is Comcast. The broadband giant has played a key role in the net neutrality debate over the last decade.   


FCC Chair Tom Wheeler says that a proposal to open up the set-top cable box will make it “easier for consumers to watch TV,” pushing back against industry criticism that the plan would jeopardize copyright and privacy protections or hobble innovation.    

Majority Of TV Homes Get SVOD Service (Media Post)

Live TV, like the Super Bowl, will remain important on select days of the year — but overall non-live TV platforms/technology continues to grow. In a December survey, 81% of U.S. homes have either set-top DVR technology; subscription video-on-demand service Netflix; or use video-on-demand from a pay TV provider.   

US government wants to sharply increase spending on cybersecurity (Network World) 

President Barack Obama is proposing a sharp increase in the fiscal 2017 budget on cybersecurity spending, which is aimed at improving dated government software and promoting better Internet security for consumers. Among other things, the plan calls for a $3.1 billion fund to replace outdated IT infrastructure.    

‘Wired’ To Ad-Block Users: Turn It Off Or Subscribe  (Media Post)  

Wired is offering a new option to the 20% of its readers who block ads: $3.99 for four weeks of ad-free access. The site’s editors wrote a letter to readers explaining the decision: “We know that you come to our site primarily to read our content, but it’s important to be clear that advertising is how we keep Wired going.”