Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec (Ad Week)
Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for retail brands. Millennials and Gen-Z are warming to technologies like near field communication and mobile payments.
5 Ways Mobile Is Changing News Consumption (Ad Week)
Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Executives said there are still challenges with making money and efficiently streaming data on mobile.
AT&T sues Louisville over ‘Google Fiber’ proposal (USA Today)
AT&T filed a lawsuit in federal court alleging Louisville lacks jurisdiction to allow high-speed Internet service providers such as Google Fiber to install equipment on its utility poles. The telecom giant says the “One Touch Make Ready” ordinance passed this month is unlike any other in the U.S. and violates state and federal rules.
Apple will needs more friends like Microsoft and Starchild (USA Today)
Apple, the U.S. technology giant, had some friends in the streets of San Francisco. At the bottom of Ellis St. between Stockton and Powell, the corporation with more than $200 billion in the bank attracted a few dozen people supporting its stance on privacy.
Apple Files Its Motion to Throw Out Court Order to Hack San Bernardino iPhone (Recode)
Apple asked a judge to throw out an order to help the FBI hack the password on a phone used by one of the San Bernardino attackers. The company argues the case would set a dangerous precedent by forcing Apple to create a back door to defeat the security on its phones, potentially undermining the security and privacy of millions.
Streaming Sports Is the Future, and the Present: MLB Media’s Bob Bowman at Code/Media (Recode)
You can stream big-time sports events like the Super Bowl, over the Web, right now, and it can work pretty well. But Bob Bowman, who runs pro baseball’s MLB Advanced Media unit, says that the Web isn’t going to replace TV for sports anytime soon, at least not for games with really big audiences. The tech just isn’t there.
Spectrum Auction Decision Time Starts March 28 (Broadcasting & Cable)
TV stations will have only a 32-hour window in which to commit to the broadcast incentive auction. The FCC has issued instructions for how broadcasters eligible for the incentive auction will have to file their commitments to participate. That came in a public notice issued by the Wireless Bureau and Incentive Auction Task Force.
FCC Denies Latina’s Bid for Spectrum Auction Stay (Broadcasting & Cable)
The FCC’s Media Bureau has declined to grant a stay of its decision not to let Class A low power WDYB-CD Daytona Beach, Fla., participate in the incentive auction, or, in the alternative, to stay the March 29 start date of its incentive auction. The bureau said denying the stay would not cause irreparable harm.
What Role Should Silicon Valley Play in Fighting Terrorism? (Tech Review- Commentary)
Telecommunications companies have a history of cooperating with U.S. intelligence agencies that dates back to the 1920s, when the Cipher Bureau, which grew out of a World War I espionage unit, persuaded Western Union to grant its agents access to all telegrams and telegraphs.
Obama Administration Set to Expand Sharing of Data That N.S.A. Intercepts (New York Times)
The Obama administration is on the verge of permitting the National Security Agency to share more of the private communications it intercepts with other American intelligence agencies without first applying any privacy protections to them, according to officials familiar with the deliberations.
How Netflix’s Deals for Foreign Movie Rights Are Changing the Global Film Business (Variety)
The impact of Netflix and Amazon on overseas business was a hot issue at Berlin Film Festival’s European Market. As Netflix rolls out globally, the streaming service has begun to cherry-pick most global rights on a growing number of foreign-language movies, a strategy that’s causing repercussions across the international film biz.
MORE THAN INFRASTRUCTURE (BBC- Commentary)
For local governments that invest in broadband infrastructure, a critical component of success is ensuring that communities have access to the infrastructure and take advantage of its benefits. Access to high-speed broadband Internet is becoming vital for businesses and economic development, and most cities recognize its importance.
ANY MARKET COULD SEE GOOGLE FIBER NEXT (Telecompetitor- Commentary)
The Google Fiber strategy is adapting and expansion to any number of new markets appears to be on tap. Safe to say we really don’t know what their next move will be. Apparently any market could be in play. Google’s model has always given them tremendous flexibility in how they serve markets.