Digital Daily Dozen: 1/27/16

Study: Pre-Roll Ads Dramatically Increasing Ad-Block Installs (Ad Age) 

Video ad tech company Teads released a study that aims to provide insight as to what motivates people to use ad blockers. The research said pre-roll ads were among the most intrusive, with 41% of respondents saying they installed the ad-blocking software due to the ad format.  

House Schedules FirstNet Checkup (Broadcasting & Cable) 

The House Communications Subcommittee has scheduled a hearing for Feb. 2 to check up on the progress of FirstNet. That is the interoperable broadband first responder network born out of the communications failures on 9/11 and funded by FCC incentive auctions.    

Bill Would Open Smartphone Encryption Back Door (Broadcasting & Cable) 

Jim Cooper, a member of the California assembly, has introduced a bill that would allow law enforcement to circumvent cell phone encryption to investigate human trafficking and other crimes. Bill 1681 is not “the bogeyman or Edward Snowden,” he said, but instead puts the responsibility on the tech industry.   

Activists Prep Anti-Charter/TWC Testimony (Broadcasting & Cable)

Public interest groups were sharpening their knives, or at least arguments, as they prepared to go after the proposed Charter-TWC merger at a California public hearing Tuesday evening before a California Public Utilities Commission administrative law judge.   


Internet Service Providers are different. They are different from other online players like Apple, Facebook, or Google, both because of their unique role as Internet gatekeepers and because of the nature of the market for consumer-facing last mile Internet service.    

SUFFER IN SILENCE OR PAY UP  (Huffington Post- Commentary)

As Americans make more purchase decisions through free information gathered via the Internet, online reviews play an increasingly important role in selecting a hotel for a vacation, buying a gift, or choosing a contractor. But when some businesses block tough but truthful criticism, the trustworthiness of such reviews is diminished.   


Had the Comcast-Time Warner Cable merger had been approved, one company would have controlled more than half of the nation’s high-speed broadband market. If this latest merger is approved, two companies—Comcast and the new Charter entity—will control close to 90 percent of that market. This

An In-Depth Analysis of News Video Consumption (Media Shift) 

Consumption of news video online has been on the rise for years, in terms of both time spent watching and percentage of news consumers who watch. This trend is expected to continue. Accordingly, revenue from video display ads has also increased, and at a faster rate than for any other display category.    

 Sundance: How Amazon, Netflix Turned the Market on Its Head (Hollywood Reporter) 

The streaming services are striking early and often for the fest’s most sought-after films as Netflix helped bid up the record-setting price of ‘Birth of a Nation’ in an overnight auction.   

Canada Examining Future Of TV Stations (Winnipeg Free Press) 

Canada’s federal broadcast regulator is holding hearings examining the current state and future viability of local TV programming, with an emphasis on the health of local TV stations and local news programming. Friends of Canadian Broadcasting warned that nearly half of Canada’s local TV stations could go off the air by 2020.   

Consumers Satisfied With Smart Home Devices; Apps That Run Them, Not So Much (Media Post) 

There are smart home devices and then there are the apps that control those devices, and consumers don’t seem satisfied with both. It turns out that many consumers are quite happy with their smart devices but when it comes to the way those devices are run, not so much.   

Some Smart Thoughts on Why Facebook Beat Twitter  (Stratechery- Commentary) 

Today, having a feed that users willingly return to day-after-day is the foundation of successful mobile advertising companies, especially Facebook. The feed allows for an advertising unit that is actually superior to anything found on the desktop: users have no choice but to at least visually engage with whatever is dominating the screen.   

Winning the 21st Century Cyberspace Race (Recode- Commentary) 

Cyber security must be a national priority — not only to protect our nation, but to protect ourselves and our neighbors. Just as NASA helped centralize America’s efforts in the space race, a newly-created National Cyber Security Administration will be instrumental in winning the cyberspace race.