Digital Daily Dozen: 1/26/16

IAB CEO Delivers Fire-and-Brimstone Speech Against For-Profit Ad Blockers (Ad Age)

Although the IAB has said that a poor online experience for consumers has facilitated the rise of ad blocking, it has decried companies such as Eyeo that seek revenue from some publishers to let them serve ads on their own sites.  

 

 

TV-Style Ad Holds Viewers Better Than Blogger Tutorial, Says Google-L’Oreal Study   

What type of pre-roll beauty ad are women most likely to keep watching, even when they can skip? Surprisingly, a study found a conventional 30-second high-production TV-style ad got by far the best audience retention compared with a YouTube beauty blogger tutorial or a low-production L’Oreal ad.    

http://adage.com/article/cmo-interviews/l-oreal-google-find-tv-style-ad-holds-viewers-longer/302339/   

 

 

Connected Cars: Infotainment Revenue Heading To $600 Million   

While many view the idea of connected cars as moving to autonomous or self-driving vehicles, the bigger short-term reality is that it will deal more with communications and entertainment for the people in the car. And there’s some significant revenue potential in the messaging that consumers in cars receive.     

http://www.mediapost.com/publications/article/267451/connected-cars-infotainment-revenue-heading-to-6.html 

  

 

Harmonic, AsiaSat Launch New UHD Channel ‘4K-SAT2/HVN’ 

Harmonic and AsiaSat, Asia’s premier satellite operator, announced a partnership to launch a new Ultra HD (UHD) channel “4K-SAT2/HVN,” AsiaSat’s second free-to-air UHD channel on AsiaSat 4 at 122 degrees East for Asia-Pacific.  

http://www.sportsvideo.org/2016/01/22/harmonic-asiasat-launch-new-uhd-channel-4k-sat2hvn/   

 

 

Despite rhetoric, DoJ, NSA still seek backdoors  

Department of Justice and NSA chiefs say they don’t want backdoors to decrypt private communications, but there’s no way to do that without backdoors.  

http://www.networkworld.com/article/3026121/lan-wan/despite-rhetoric-doj-nsa-still-seek-backdoors.html   

 

 

Instagram Is Showing You a Lot More Ads Than It Used To   

You haven’t been imagining it — Instagram is showing you more ads. A lot more ads, actually. Instagram cryptically announced back in June that it was going to start serving more ads, and then it launched an ads API in August to let third-party companies sell ad vacancies for them.    

http://recode.net/2016/01/25/instagram-is-showing-you-a-lot-more-ads-than-it-used-to/   

 

 

iSpot Launches Ad Tracking for TV Sets  

iSpot announced that they’ve developed technology to expand their measurement of TV ad performance across IP-enabled screens. Starting with 10 million households, they are the first to be able to verify plays on TV screens in real-time. They can track ads across TV screens using the same sort of methodology as tracking digital ads.   

http://www.adweek.com/lostremote/ispot-launches-ad-tracking-for-tv-sets/55125   

 

 

Boost Mobile: View an ad, lower your cellphone bill   

Are you willing to view ads on your smartphone to lower your monthly bill? A new Boost Mobile app unveiled Tuesday presents the option. The Android only app is called Boost Dealz and it was developed in a partnership with an Australian startup called Unlockd. Boost’s parent is Sprint.   

http://www.usatoday.com/story/tech/columnist/baig/2016/01/26/boost-mobile-view-ad-lower-your-cellphone-bill/79332500/   

 

 

Report on Eyewitness Media Shows the Pervasiveness of Vicarious Trauma   

While vicarious trauma and PTSD have been known issues in journalism and human rights work for some time, the evolution of the media landscape in the past few years has corresponded with fundamental changes in the landscape of vicarious trauma as well, which a new report report shows.   

http://mediashift.org/2016/01/report-on-eyewitness-media-shows-the-pervasiveness-of-vicarious-trauma/   

 

 

STRICKLING AT STATE OF THE NET  (Commentary)  

It is clear that there are still those who oppose our efforts to maintain an open Internet and the free flow of information across the globe. In fact, the same week the UN reaffirmed its support for the multistakeholder approach to Internet governance, China held its own World Internet Conference.     

https://www.ntia.doc.gov/speechtestimony/2016/remarks-assistant-secretary-strickling-state-net-2016-conference   

 

 

KENTUCKYWIRED   

A year after state officials created a nationally recognized public-private partnership to build America’s best statewide broadband network, opponents are trying to kill it.    

http://www.kentucky.com/news/local/news-columns-blogs/tom-eblen/article56259250.html   

 

 

WHAT WORLD ARE WE BUILDING?  [Commentary]  

It’s easy to love or hate technology, to blame it for social ills or to imagine that it will fix what people cannot. But technology is made by people. In a society. And it has a tendency to mirror and magnify the issues that affect everyday life. The good, bad, and ugly. Data is power.    

https://points.datasociety.net/what-world-are-we-building-9978495dd9ad#.n08wkci5l   

 

 

European Commission: Privacy Harbor Won’t Mean Safety From Challenges   

There was optimism on both sides that the U.S. and European Commission will come up with a new safe harbor (“safe harbor 2.0”) for protecting European data flows to the U.S. as the deadline nears, but a European Commission representative warned that would likely not be the end of the story. 

http://www.broadcastingcable.com/news/washington/european-commission-privacy-harbor-wont-mean-safety-challenges/147251   

 

 

                                                                                                                                                                                                                                                                                                                             

 

 The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.