Digital Daily Dozen: 12/2/15

Ad Fraud, Pirated Content, Malvertising and Ad Blocking Are Costing $8.2 Billion a Year, IAB Says (Ad Age)

Ad fraud is costing the U.S. marketing and media industry an estimated $8.2 billion each year, according to the Interactive Advertising Bureau’s first study on the cost of the problem. More than half of the money lost each year derives from “non-human traffic” — fake advertising impressions that advertisers pay for.   

Big radio, it’s time to get over Pandora  (Media Life- Commentary) 

Big radio needs to get a grip, rethink itself, do a reality check, maybe have an afternoon heart-to-heart with Dr. Phil. Here is the reality. Pandora is indeed radio, as is Spotify and for that matter podcasting and whatever other forms of entertainment reach the brain through the ear. It is all radio.  

Airbnb Releases Anonymized NYC Listing Data; City Councilors Call It ‘Useless’ (Recode)   

Last month, Airbnb said it was going to start sharing anonymized information about its home-sharing listings with city officials, part of a larger campaign to win over regulators after the company won a critical political victory in San Francisco. Airbnb made good on that promise, releasing anonymized listing information.    

NCTA To FCC: Ban Online Blocking In Retrans (TV News Check)  

The National Cable & Telecommunications Association has asked the FCC to ban broadcasters from blocking viewers’ access to their programming online to increase their leverage in retransmission consent negotiations.

Cable’s principal trade group said that the practice was “unfair” and a violation of broadcasters’ obligation.   

Uber, for drones 

We don’t know when the Amazon Prime Air drones will go live, supposedly buzzing over our heads to deliver packages in under thirty minutes, other than in the “not too distant future” promised by Jeremy Clarkson. But one thing that’s already here is the inevitable combination of buzzwords: the ‘Uberization of drones.’   

EMAIL PRIVACY ACT (National Journal) 

It’s among the most popular bills in Congress, but it’s still stuck in committee. More than 300 House members, a majority of the body, have signed on as cosponsors to the Email Privacy Act, which would require police to obtain a warrant before accessing emails, Facebook messages, and other private online content.   

Lawmakers Slam Agencies, Law Enforcement Over Warrantless Access to American Emails (Inside Sources) 

House lawmakers grilled representatives from federal agencies, law enforcement and prosecutors over their request for “carve-outs” to a bill aimed at reforming a 30-year-old law giving the government access to Americans’ 6-month-old emails.  

GOOGLE AND PRIVACY (Silicon Valley) 

Google is being accused of invading the privacy of students using laptop computers powered by the Internet company’s Chrome operating system. The Electronic Frontier Foundation, a digital rights group, depicts Google as a two-faced opportunist in a complaint filed with the FTC. Google disputes the unflattering portrait.   

DATA CAPS (Marketplace) 

It’s hard to find a Comcast Internet customer who doesn’t loathe the idea of the company’s forthcoming data usage limits, but usage caps may prove particularly painful to one group: the deaf and hard of hearing. Unlimited access is especially crucial for many in the deaf and hard-of-hearing community who use Video Relay Service.   

Why We Need a Streaming Service for News  (Media Shift- Commentary)   

I want the ability to explore news from a variety of sources in an environment that is free of paywalls and bad ads. I’ll pay, but I only want to pay once. I want a streaming service for news. This option doesn’t exist for the same reason that legal digital music once didn’t exist: The publishers who fund news content would lose some control.   

Confusion Continues Over Medical Identity Theft Victim Rights under HIPAA (Privacy and Security Blog)   

While HIPAA provides a patient with a right to access and correct their medical information, some Senators indicate that there is widespread confusion regarding how this right applies when the patient’s record includes information belonging to a medical thief.   

Music May Not Always Need Social Media: Could TV Make The Same Claim?  (Media Post- Commentary)   

Scarcity in media: Who really uses it well these days? Musical artist Adele, for one. Adele does virtually no social media — no comments, tweets, snarky bits about other celebrities. Nothing. And what does she get for avoiding one of the new powerful marketing tools this century? One of the biggest selling albums in recent memory.  

Next TV: ‘No Science’ to OTT Program Deals (Broadcasting & Cable)   

As Lionsgate plans to gear up its TV production following a larger investment from Liberty Media, Lionsgate TV president Sandra Stern said that a willingness to be flexible has played a key role in their ability to place shows on newer outlets like Hulu and Netflix. “Our claim to fame was that we put more first shows on cable network.”