Digital Daily Dozen: 12/11/2015

Everything You Need to Know About the Current State of Mobile Ad Fraud (Ad Week) 

Over the past few years, cyber criminals have cost advertisers billions of dollars from “non-human” traffic on digital ads. Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ads.  

States Have Jurisdiction Over ISP-Bound Traffic Says 3rd Circuit (Broadband Law Advisor) 

The Third Circuit held that states have jurisdiction over Internet Service Provider bound traffic exchanged between two competing local exchange carriers. In 2008, Core billed AT&T for terminating local phone calls dating back to 2004, from AT&T’s customers to Core’s ISP customers.   

Campaign Finance Reformers File Complaints Against 18 Stations 

Campaign finance reform groups continue to press the FCC to take action on political ad disclosures. The Campaign Legal Center, Common Cause and the Sunlight Foundation have filed complaints against 18 TV stations in seven markets, claiming they incorrectly identified Independence PAC USA as the sponsor of political ads.   

Ad Blockers Will Force Reforms in Online Marketing  (Technology Review- Commentary)  

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.   

Pro-Government Hackers and Constitutional Amendment Put Free Speech Under Fire in Ecuador (Media Shift)   

Ecuador’s National Assembly introduced new constitutional amendments on December 3 that are causing alarm for free-expression organizations throughout the country. Among the 15 amendments adopted by the majority in the Assembly, one would re-define communication as “a public service.” 

Developers Urge Politicians to Back Off Encryption Backdoor Push (Recode) 

A group representing developers from top tech companies warned Congress that any move to weaken encryption on consumer devices would “expose our most personal and sensitive data.” The Application Developers Alliance issued a statement saying that any solution that includes a backdoor will only weaken security.   

Twitter Will Finally Start Making Money off People Without Twitter Accounts (Recode) 

This is the moment Twitter investors have been waiting for. Twitter announced that it will start showing ads to its “logged out” audience, a group of roughly 500 million people who visit Twitter every month but who don’t have active user accounts.   


Just days before the FCC was set to finalize its controversial net neutrality regulations, Google scrambled to lobby for a last-minute tweak. In a series of phone calls, which were later disclosed in a regulatory filing, three Google lawyers pressed top FCC officials to retool the legal authority underlying an important part of the regulations.   


A funny thing is happening on the way to enacting a reverse auction for a key portion of the high-cost Connect America Fund. Instead of installing a program based on competitive forces and free market principles, some people want the FCC staff to select winners and losers with an inappropriate bias against certain technologies.   

SUPPORT FOR LIFELINE (Next Century Cities) 

Forty-four mayors and city officials sent a letter to the FCC supporting the FCC’s proposal to improve Internet access for low-income families through the federal Lifeline program. A bipartisan group of municipal leaders from communities across the nation expressed their support for a proposal that will likely come before the FCC.   

FBI, NSA Directors Split Over New Metadata Phone Program  (Inside Sources) 

FBI Director James Comey told Congress this week it’s too soon to tell if surveillance reforms recently enacted by Congress will hinder federal investigators’ efforts to prevent terrorism, but he expects the new program for accessing Americans’ phone records will work as well or better than the original.   

Mobile video growth slows as it nears half of digital content (USA Today)

A report of online video viewing in the third quarter showed mobile video growth decelerated for the first time on a sequential basis, an inflection point that could signal the start of tougher competition in the online video ad market. The report also points to new viewing patterns emerging in some industry segments, notably pro sports.  

Warner Music’s streaming revenues top digital downloads for first year (FT) 

Revenues from streaming music have passed sales of digital downloads at a major music label for the first time this year, underlining a huge shift in the music industry fuelled by services such as Spotify. Warner Music Group, the world’s third-largest music company, said its streaming revenues grew 34 per cent in its fiscal year.