Digital Daily Dozen 11/4/2013

Ads Scant When Twitter Crosses Borders

Though three-quarters of its users are outside the United States, only a modest portion of its ad revenue is generated there. But it’s growing fast.


Half Of All Ad Campaigns Will Be Multiscreen By 2016

In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens — TV, computer, tablet, mobile phone and digital place-based media — running in a similar time frame.


FCC Proposes End To Sports Blackout Rule

In what may have been her last move as Acting FCC chairwoman, Mignon Clyburn on Friday proposed to end the sports blackout rule, which would clear the way for NFL teams to blackout local broadcasts of their NFL games when they fail to sell out their stadiums.


Networks Seeking More Pay For Delayed Play

With the pace of delayed television viewing increasing, networks want advertisers to pay for seven days of commercial viewing to cover computer screens and tablets as well as TV sets.


The continuing revelations about NSA spying are feeding fears that Internet companies in this country could suffer billions of dollars in lost business. Following disclosures earlier this year that the NSA had spied on Apple, Google, Facebook and Yahoo, an industry group put the potential cost at up to $35 billion a year by 2016.



Recently, much has been written about whether the NSA’s authorized storage of anonymous telephone records should be curtailed on the grounds that it’s too invasive of Americans’ privacy. So it is striking that two recent news stories illustrate a less-debated threat to privacy that we as a society are inflicting on ourselves.


The distinction between your Internet provider and your cellphone service seems obvious. One helps you connect to YouTube. The other helps connect your calls. But not long from now, your wireless carrier will probably be making much of its money in the same way that your ISP does — by selling you Internet.


Google Chief Slams NSA Spying as ‘Outrageous’
Eric Schmidt has bristled at reports that the U.S. government allegedly spied on the company’s data centers, describing such an act as “outrageous.” “There clearly are cases where evil people exist, but you don’t have to violate the privacy of every citizen of America to find them.”


Aereo Says Law Permits Its Online TV Service
Aereo, whose service relays network TV shows to online viewers, has asked a judge in a copyright lawsuit by ABC, CBS and other broadcasters to rule that its business is legal. “This case involves nothing more than the application of settled law to updated technology.”


Forbes Chief: News Quality is Different in Digital
The Forbes website, or “platform,” as chief product officer Lewis D’Vorkin prefers to call it, publishes hundreds of articles a day, produced by both journalists and brands. The “definition of quality in print is different than in digital,” said D’Vorkin. “What people want is timeliness.”


Social Media Costs — and Some Workers Are Paying With Their Jobs

After 12 years on the job, DeMetra ‘Meech’ Christopher says she was fired from Xerox’s call center in Lexington, Ky., for posting a picture of herself at work on Instagram and hashtagging the company name.—-and-275475.html


Is Online Advertising Getting Too Complex?

The use of analytics and other tracking tags in ads is increasing by leaps and bounds, says a new MediaMind report.


Report: Media brands on mobile matter to advertisers
Advertisers in mobile more than on other platforms tend to be concerned about the image of the media brand environment in which their ads appear, according to a report by Advertiser Perceptions.


The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.