Digital Daily Dozen: 11/24/15

If Marketing Data Can Fight Terrorism, How Private Is It? (Adage) 

Recent terror attacks across the globe could rekindle discussions about data brokers and their roles in government surveillance. Not surprisingly, Acxiom, one of the best-known of the bunch, has been mentioned in such discussion, including in a Nov. 22 article in The Northwest Arkansas Gazette; Acxiom is headquartered in Arkansas.   

ANA: Almost All Marketers Want Third-Party Verification of Digital Ad Views (Ad Age)

Almost all marketers want third-party verification of whether their digital ads were actually seen by people, according to a survey by the Association of National Advertisers. The survey among 154 respondents conducted last summer found 97% believe all digital media owners’ inventory should be measured by a third party. 

DraftKings and FanDuel Go to Court This Week. Here’s Why. (Recode) 

Daily fantasy sports companies DraftKings and FanDuel really need a win. In New York Supreme Court this week, they’ll get their chance. Both companies have a court date Wednesday to argue why they should be able to offer fantasy sports contests with entry fees and cash prizes legally in New York following cease and desist letters.   

Public Knowledge Blasts Comcast’s ‘Stream TV’ (Multichannel) 

Public Knowledge has come out against Comcast’s decision to exempt its new IP-delivered Stream TV offering from usage-based data policies it’s testing for high-speed Internet service in several markets, claiming that it “threatens video choice.” 

FCC: Voice Commands Not Sufficient For Captions (Broadcasting & Cable)

The FCC voted last week to reconsider an earlier proposal and conclude that voice activation is not “reasonably comparable to a button, key, or icon” for accessing closed captioning for the hearing impaired, while the reconsideration order confirms that activation via gestures is reasonably comparable for accessing captions. 

Pew: Republicans Back Campaign Spending Limits (Broadcasting & Cable)

Turns out Republicans are almost as concerned with the “dark money” fueling all those PAC and Super PAC campaign ads as Democrats are, at least according to a new poll from Pew. The poll found that 72% of Republicans and Republican-leaning independents say there should be limits on campaign spending.      

ALJ Dismisses FTC Data Breach Action Against LabMD (Privacy and Security Blog)

In the first ruling rebuking the FTC’s cybersecurity enforcement efforts, the FTC’s head administrative law judge dismissed the FTC’s complaint against LabMD, stating that fundamental fairness demanded dismissal, as the FTC had not presented any evidence of actual or likely substantial consumer injury.   

NBA, sports investment groups among those sued over DFS (Sports Illustrated)

The legal chaos that imperils the daily fantasy sports industry now officially threatens the professional sports leagues, media companies and financial institutions that have become partners with the two leading DFS companies, DraftKings and FanDuel.   

How Twitch Turned Video Game Voyeurism Into Big Business (Bloomberg)

Twitch, which was launched in 2011 as the side project of a floundering San Francisco startup, has grown into a global vortex of adolescent veneration. Last year Twitch regularly broke into the top four users of Internet bandwidth, trailing only Netflix, Google, and Apple. In August the site attracted 10.2 million unique visitors. 


New Census data from the 2014 American Community Survey reveal how uneven broadband adoption remains throughout the country. While several factors can weigh positively or negatively on adoption, including commute patterns and levels of educational attainment, income has perhaps the biggest effect.    


The idea of an “Internet Bill of Rights” is by no means a new one: in fact, serious efforts to draft such a document can be traced at least as far back as the mid-1990s. Though the form, function and scope of such initiatives has evolved, the concept has had remarkable staying power, and now principles have begun to crystallize into law.    


As the Sixth Circuit considers the FCC’s decision to roll back Tennessee and North Carolina anti-muni laws, elected officials opposed to local authority are mounting an assault to head off possible enabling legislation. Their first target is the House of Representatives.   

Turner set to go SVOD, group president says (Fierce Cable)

As its parent company is throttling back on the amount of content it licenses to outside SVOD platforms, Turner Networks is getting set to deliver a direct-to-consumer OTT offering. “We have to have consumer-facing products,” said Turner President Dave Levy.