Digital Daily Dozen: 11/13/15


Long distance telephone calls used to be expensive, per minute expenses; today long-distance calling barely exists. Not technically, and not culturally. Could the same happen for Internet access charges? “It’s a very natural question to ask, but the metaphor fails for a number of reasons,” said Shane Greenstein, a professor of business.  

YouTube, the World’s Biggest Music Service, Finally Launches Its Own Music Service (Recode) 

YouTube is the world’s largest music service. It’s also the world’s largest free music service, to the dismay of some people in the music business. Now YouTube is trying to change that. After years of stops and starts, the video service is finally rolling out a dedicated music app, which will include a paid subscription option.   

FCC Downsizes (Slightly) Most Station Auction Prices (Broadcasting & Cable) 

Due to adjustments in the data the FCC used to calculate interference between stations and the difficulty in repacking them after the auction—which determines their spectrum’s value—the commission is reissuing adjusted opening bid prices and constraint files for TV stations in the reverse auction.    

‘Super Users’ More Engaged Than TV or Digital Only Viewers (Broadcasting & Cable) 

New research into cross-platform TV viewership finds that while streaming helps reach more viewers, it also creates additional engagement for traditional TV by consumers it dubbed “Super Users.” According to the report, viewers who watch on both TV and online are more engaged than TV-only users.   

Verizon Gets Coy About TV Spectrum Auction Role (Broadcasting & Cable) 

Whether it’s a pre-auction negotiation tactic or a true change of direction in its spectrum strategy, Verizon offered strong hints that it won’t let itself “be held hostage by anyone for any part of the spectrum.” Verizon’s CFO insisted that his company has not yet decided how or if it will participate in the upcoming spectrum auction.  

MRC Scraps Fully Loaded Requirement For Mobile Ads, Issues Updates On Viewability (Media Post) 

Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad fully “loaded” to be counted for measurement. The MRC issued its initial guidelines — the Interim Guidance on Mobile Viewable Impression Measurement — in May. 

Franken Presses For Location Privacy Bill (Media Post) 

Sen. Al Franken (D-Minn.) is renewing a push for legislation aimed at prohibiting companies from collecting data about consumers’ locations without their explicit consent. The bill is framed as an anti-stalking measure, but would also affect app developers who collect geolocation data for ad purposes. 

Cybercriminals turn to video ads to plant malware (Network World)   

Cybercriminals have been delivering malware through online display ads for years, but they appear to be making headway with a new distribution method: video advertisements. Both methods of attack, known as malvertising, can have a broad impact and are a major headache for the ad industry.   

Facebook reports surge in government requests for user data (USA Today)  

Facebook says government requests for consumer data surged in the first half of 2015. Requests from around the world for information on users of Facebook, Messenger, WhatsApp and Instagram increased 18% to 41,214 from the first half of 2014.  The United States made more data requests than any other nation.   

Europe, tech giants face off over consumer privacy (USA Today) 

A regulatory day of reckoning with broad implications for U.S. tech companies may be fast approaching. The EU’s highest court scotched a 15-year-old international pact known as “Safe Harbor” that allowed U.S. companies to transfer the data of EU citizens to servers located in the U.S., where Europeans fear the data is vulnerable.   

FilmOn Loses Against TV Broadcasters In DC (Hollywood Reporter) 

A D.C. federal judge has ruled that FilmOn is liable for infringing the public performance rights of Fox Television and other major broadcasters and has dealt a blow to the digital streamer’s argument that it is entitled to a compulsory license of programming.   

Stations Need Content, Reach To Win At OTT (TV News Check) 

Already a roughly $9 billion a year business, over-the-top video is positioned for such rapid growth that the industry’s annual global revenue could reach $30 billion a year by 2020. Panelists at CCW 2015 say that for broadcasters to make the most of OTT, which will be a necessity for survival, they must have compelling content. 

ABC Lines Up Original Series For Streaming (Variety)

Count ABC among the growing number of TV networks developing original programming for its own new streaming effort, but not quite like all the others are doing. Instead of launching standalone subscription services, the Disney-owned broadcaster is assembling a slate of series intended to live only on its WatchABC app.