Digital Daily Dozen 10/9/2013

Let’s Build a More Secure Internet (Commentary)

After revelations about the N.S.A. surveillance programs, the network needs an overhaul. Launches Step #1 of a ‘Grand Unified Theory’ of TV and Online Advertising is a real-time ad intelligence platform that watches 80 broadcast and cable TV channels to track more than 40,000 different TV commercials continuously, helping advertisers and brands know who’s advertising what, when and how much they’re spending.


Optimism Reigns at Hyperlocal News Confab

Bouyed by data showing that as many as one-third of hyperlocal news sites now boast profit margins, members of the Local Independent Online News Publishers Association met in Chicago. The bottom line: There’s no single prescription for success.


Coping With Tablet Potatoes, Interpublic Finds ‘Second Screens’ Are Still Primarily A Couch Experience

In what may be the most exhaustive analysis of the burgeoning “second screen” TV marketplace to date, two of Interpublic’s elite media units have concluded that what began as an “industry coping mechanism for the consumer attention crisis,” is evolving into more targeted forms of television.


Young Adults Consuming Less News

News organizations confronting declining advertising revenues and the transition to digital media have yet another long-term trend to worry about: in addition to generally consuming less news than their elders now, young adults are also unlikely to develop a taste for news as they grow older.


House Intelligence Committee Chai Mike Rogers hinted that his NSA reform legislation would preserve the bulk of the agency’s surveillance powers. He said he and ranking member Dutch Ruppersberger have held a series of meeting with their Senate counterparts, Sens. Dianne Feinstein and Saxby Chambliss.


For all the bellowing in Washington over Chinese and Iranian cyberspies that are striking at lightning speed, Congress is still stuck slogging at a snail’s pace to offer any solution. A year after lawmakers failed to advance meaningful cybersecurity reform the task of fortifying the nation’s digital defenses remains mired in politics.


Outdated regulations that force companies to build and maintain obsolete copper-based legacy telephone networks are unnecessarily diverting investment away from modern broadband networks and services that 95% of US households prefer, desire and use.


NBC News Chief Preps Blueprint for Multiplatform
Deborah Turness, the new president of NBC News, told staff members in a memo last Friday that a blueprint is being drawn to “enable us to deliver our brands most effectively on every major platform and device,” promising a town hall meeting to explain what this will mean.


BBC Unveils Plan to Get Britain Coding in 2015
BBC director general Tony Hall has announced plans to “bring coding into every home, business and school in the U.K.” The move comes as government and technology experts are growing worried that vital computing skills are no longer being taught in schools.


Amazon: We Develop Content for ‘The New TV’
Roy Price, director of Amazon Studios, shared the company’s approach to developing content for “the new TV,” a process driven by customers and creators, in a keynote at Mipcom. “In TV, we see a move from top-down, hierarchical processes to a creative bottom-down world.”


Survey: Smartphones are mothers’ constant companion
Seven out of 10 mothers who own a smartphone, tablet and PC say they favor their phones over the other devices, while nearly half say they’re addicted to their phones, according to a survey by BabyCenter. Nine in 10 say their phones are with them while they’re shopping in stores, watching TV, in the car or in bed.


Bye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox

Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous “cookie,” which has become the focus of regulators and privacy advocates.


The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.