Digital Daily Dozen: 10/8/15

 Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics (Ad Age)

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers. 

Micropayments Gain Momentum With Major News Publishers in Europe (Ad Age) 

The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments. All three media brands have signed up to make their content available on Blendle.  

Actually, ad blocking’s not such a threat (Media Life) 

The threat of ad blocking is being overblown, at least for now and especially online. While there are many people blocking ads, both online and on television, it’s nowhere near a critical mass. The majority of Americans are still content to sit through TV ads and to maneuver around layers of online ads if need be to access content they want.  

House Panel Agrees Spectrum Planning Is Crucial (Broadcasting & Cable) 

The House Communications Subcommittee is busy on the government spectrum front, signaling that the FCC needs to help come up with a plan for auctioning free-up government spectrum and identifying potential new bands for clearing and sharing. 

Sen. Nelson Still Has YouTube Kids App Concerns (Broadcasting & Cable) 

Sen. Bill Nelson conveyed his continuing concerns about the YouTube Kids app and how discriminating, or not, it is in offering up kid-friendly fare. He walked through various storyboards of content he said was accessed via the app, including wine tasting, how to open a beer bottle with another beer bottle, and how to make sulfuric acid.  

Lawmakers Call For Stronger Do-Not-Track Standards (Media Post) 

Three lawmakers are asking the Internet standards group World Wide Web Consortium to revise its approach to online privacy. Senators Ed Markey, Al Franken and Joe Barton say in a new letter to the W3C that its proposed “do-not-track” definition won’t protect users’ privacy.

TV Cord-Cutting Hits 6% Of Population, Millennials Most Likely To Drop Pay TV (Media Post) 

Some 50% of adults under the age of 32 won’t pay for a traditional pay TV subscription service in 10 years. But overall TV consumer cord-cutting will only rise modestly. Forrester Research says those 18 to 31 will increasingly be dropping or avoiding a pay TV subscription package in the coming years.  

Webcasting IV: The Pieces Start to Fall Into Place (Comm Law Blog) 

While the Copyright Royalty Board has yet to conclude its Webcasting IV proceeding, it has issued two orders recently that wrap up some aspects of that proceeding. And the Register of Copyrights has issued a separate ruling that could affect aspects of the proceeding not resolved by the CRB’s orders.    


Asked about network neutrality, Facebook’s Mark Zuckerberg turned to sales of apples — the kind you eat — to explain his support for the idea. He noted that it would be illegal to sell “apples to white men for a dollar” while selling apples “to black women for two dollars. … Net neutrality is kind of like that.   


The federal government could earn tens of billions of dollars by selling a stockpile of unneeded but highly coveted airwaves, but Congress’ own inflexible budgeting rules are depriving taxpayers of a potential windfall, say regulators and lawmakers on both sides of the aisle.   


Political common wisdom claims a campaign does not start until it runs its first TV commercial. But in the 2016 race, the unexpected rise of candidates such as Bernie Sanders and Ben Carson, who are polling ahead of deeper-pocketed establishment rivals, is showing the power of digital tools that let campaigns reach voters.  

Amazon Said to Weigh Creating an Online Pay-TV Service (Bloomberg) is exploring the creation of an online pay-TV service to complement its existing video offerings and has reached out to major media companies including CBS Corp. and Comcast Corp.’s NBCUniversal about carrying their channels, according to people familiar with the matter. Amazon’s deliberations are preliminary.  

How Digital Ads Could Give TV a Run For Its Money  (Commentary) 

For years, the digital world has vowed to move TV ad dollars online. Many believed that simply flaunting some of digital’s key features, such as geo-targeting and cheap impressions, was enough to prove itself a better option than TV. But despite a commitment to capture TV’s market share, digital has only succeeded in taking small chips.