Digital Daily Dozen: 10/28/15

Nielsen Extends Watermarks to Second-Screen Viewing (Broadcasting & Cable)

Nielsen is making the watermarks that help it identify programming available to implement second-screen applications and other engagement strategies. Nielsen says it is working with Digimarc Corp. Nielsen’s watermarks run throughout programming and commercials to identify pieces of content.   

Budget Bill Includes Federal Spectrum Auction (Broadcasting & Cable) 

The compromise budget bill being hammered out in Congress includes the Spectrum Pipeline Act of 2015, which would reallocate and auction federal spectrum for non-federal use or shared use by federal and non-federal users, or a combination of those. 

CISA Bill Passes 74-21 (Broadcasting & Cable)

With amendments that could have held up the bill voted down by large majorities, the Senate Tuesday passed the bipartisan Cybersecurity Information Sharing Act. The bill supported by cable operators and other ISPs, would make it easier for companies to share cyber threat information with government and vice versa. 

Will Cord Cutting Doom TV As We Know It? (Ad Week) 

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates.   

YouTube And The Promise Of Virtual Reality (CNET) 

Soon after Matthew Mengerink became YouTube’s engineering chief, he got a taste of some of the virtual reality footage Google has been working on but hasn’t yet released to the public. “I saw stuff that just melted my brain,” Mengerink said.  

MRC Issues Digital Ad Fraud Rules (MediaPost) 

Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in order to detect and filter out “invalid traffic” generated by non-human sources like bots. 

Moving to “Regulatory Standard Time” for rapidly developing technology  (Commentary by Stuart Brotman) 

At best, the FCC only is capable of taking snapshots of markets that require full-motion video recording. This can lead to initiating premature regulatory action that is ex-ante by design— broad new rules aimed at preventing harms that may not be as prevalent as envisioned.   


Republicans have consistently opposed net neutrality legislation. Now, in the interest of obtaining lighter regulatory treatment for broadband as an information service, they have signaled their willingness to enshrine meaningful net neutrality protections in a statute in return for not applying common carrier regulation to the net. 


The Telecom Act of 1996 turns 20 in February, and while the more open path for competition that the Act accomplished has resulted in a breathtaking expansion of communications options for many, the Digital Divide still persists. The FCC and private industry are looking to modernize their approaches. 


The EU has rejected legal amendments that would firmly protect the concept of net neutrality in Europe. The European Parliament voted in favor of new regulations which proponents say establish an Internet “without discrimination,” but advocates for net neutrality say the laws contain a number of loopholes.   

After Gamergate Misstep, SXSW Weighing an All-Day Forum on Online Harassment (Recode) 

SXSW festival organizers are considering an all-day event that focuses primarily on combating online harassment. The planning comes after backlash over the festival organizers’ decision to shut down two panels, one of which was set to address harassment in the tech industry, over threats of violence.    

Old Media Says New Media’s Video Numbers Are Bogus (Recode)   

Hey you! Snapchat! With your four billion video views a day! You too, Facebook! And definitely you, too, YouTube.

All your audience numbers, which make it look like you’re dwarfing the TV business, are phony. Or, more precisely: Your audience numbers are much smaller than TV’s numbers.  

It Is Now Legal to Hack a Smart TV (Hollywood Reporter) 

Samsung’s Internet-connected SmartTV’s privacy policy raised concern that hackers might attempt to activate built-in microphones and cameras to spy on viewers. Copyright holders worried about the installation of “Popcorn Time,” but the government agrees to an exemption of the Digital Millennium Copyright Act.