Digital Daily Dozen: 10/25/16

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens 

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.



Connected devices are easily hacked. Why aren’t we holding manufacturers accountable?  (Commentary) 

Last Friday’s daylong cascade of cyber-attacks highlighted an issue that until now has largely been a discussion point on security-specific blogs and forums: The internet, and thus much of our modern way of life, is in a precarious state.



The NBA is dishing up a zoomed-in TV feed so mobile viewers can actually see the game

For its upcoming season, the National Basketball Association has installed a new video camera in each arena dedicated to producing tighter-in shots better suited for viewing on mobile devices. The resulting “mobile view” will be an added option this year for subscribers to the NBA League Pass video service.



FCC Privacy Item May Nix Mandatory Arbitration 

Democratic FCC commissioner Mignon Clyburn is signaling that the broadband privacy item coming up for a vote this week could include restrictions on mandatory arbitration clauses. Clyburn and Sen. Al Franken say they are launching a two-front offensive against mandatory arbitration clauses in telecom contracts, at least to start.



Warner Bros. Sues Innovative Artists Over Screener Piracy 

Warner Bros. claims Innovative Artists illegally pirated last year’s Oscar screeners, according to a lawsuit filed in California federal court. “Beginning in late 2015, Innovative Artists set up and operated an illegal digital distribution platform that copied movies and then distributed copies and streamed public performances of those.”



Viacom Wants to Weave Live-Streaming Fans Into TV Programs 

Viewers used to chant “I want my MTV!” In 2017, they may just be able to help create their MTV. The network’s owner, Viacom, is set early next year to test an experiment that would allow live-streams from viewers to be incorporated into a program on the air.



Media Companies May No Longer Control Distribution, But They Do Control Trust 

Media companies no longer control the distribution of their content, fewer people are visiting their home pages, ad blockers are destroying their business model, and clickbait is eroding trust in their brands. But there’s one thing some media companies have that the social media platforms do not: trust.



Microsoft CEO: Mixed reality is the Next Big Thing 

Admitting Microsoft missed on mobile, the company’s CEO said it’s laser focused on finding the next hot thing in tech — and thinks it will be virtual and augmented reality. “Our goal is to make sure we grow new categories,” said Microsoft’s Satya Nadella, speaking at the Wall Street Journal’s WSJ.D Live conference here.



Cutting the Cord: Netflix, Amazon seek streaming content crown

The battle of the streaming video services is escalating. Netflix and Amazon have ramped up their spending on movies and TV programs for their respective subscription Net TV services so much that they are surpassing many traditional networks, such as HBO. Last year, Netflix spent nearly $5 billion on content.



Charter Fails To Get $10B Suit Dismissed 

A federal judge on Monday rejected a bid by Charter Communications to toss out a $10 billion racial discrimination lawsuit filed by Byron Allen’s Entertainment Studios and the National Association of African-American Owned Media for “racial discrimination in contracting for television channel carriage.”




Wireless internet still depends on robust fiber deployment. This means that realizing the benefit of “wireless” will actually require more fiber, not less. It is absolutely essential that the next administration work with Congress and local government leaders to get fiber policy right.



EU extends deadline in Google antitrust case 

The European Union is granting Google a week-long extension to respond to charges claiming the company is abusing its dominance in online search advertising. The company now has until Nov. 3 to respond to antitrust concerns over Adsense, its search advertising project, European Commission spokesman Richard Cardoso said.



GOOD FOR CONSUMERS?  [Commentary]  

If federal authorities play this correctly, the AT&T-Time Warner merger actually could be beneficial for consumers. What they should do is press the case for skinny bundles and a la carte channels. Despite all the political posturing, I expect the deal ultimately to be approved.





The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.