Digital Daily Dozen 01/31/2014

NBCU, Comcast Offer Targeted Advertising

Jumping into the advance advertising business, Comcast and NBCUniversal introduced a suite of advertising products offering addressability and advanced analytics. Being owned by a cable company should give NBCU an advantage in offering advanced advertising.

http://www.broadcastingcable.com/news/currency/nbcu-comcast-offer-targeted-advertising/128845

Pai: FCC Should Not Use Regulatory Levers To Force Auction Participation

FCC Commissioner Ajit Pai warned the commission not to try and force broadcasters into participating in incentive auctions by toughening ownership rules. "[W]e must ensure that the voluntary incentive auction is truly voluntary. For this reason, I strongly oppose regulatory ratchets designed to pressure broadcasters."

http://www.broadcastingcable.com/news/washington/pai-fcc-should-not-use-regulatory-levers-force-auction-participation/128862

FCC: Report & Order On Incentive Auctions by Spring

FCC incentive auction staffers outlined a timeline for action on a host of FCC incentive auction issues, but did not signal how they may be resolved. In a presentation to the commissioners, the FCC’s Incentive Auction Task Force said that by early 2015 the commission would be accepting bids from TV stations for the reverse auction.

http://www.broadcastingcable.com/news/washington/fcc-report-order-incentive-auctions-spring/128860

Another Super Bowl Ad Fest, This Time on the Cellphone

This year, a new kind of advertising – personalized and based on physical location down to a matter of feet – will greet fans in Times Square and MetLife Stadium, where the Super Bowl will be played this weekend.

http://www.nytimes.com/2014/01/31/technology/For-Super-Bowl-Personalized-Phone-Alerts.html

Does a new laptop ruling challenge privacy rights? (Commentary)

You are traveling overseas, with your laptop, tablet or smartphone. As you re-enter the United States, a federal official, for any reason or none, can take it away from you and look through it, and there’s nothing you can do about it.

http://www.usatoday.com/story/tech/columnist/komando/2014/01/31/judge-laptop-privacy-constitution/4941955/

Click Fraud Costs Marketers $11B, IAB Issues Key Report

The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This year, click fraud is on track to cost marketers $11.6 billion in advertising – up 22% from 2013.

http://www.mediapost.com/publications/article/218549/click-fraud-costs-marketers-11b-iab-issues-key-r.html

Broadcasters Press To Ban Aereo In Utah

TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately — without waiting for the Supreme Court to rule on the company’s legality.

http://www.mediapost.com/publications/article/218516/broadcasters-press-to-ban-aereo-in-utah.html

If George Washington Were Alive, He’d be Reading Your Email (Commentary)

While there are plenty of grounds on which one can disagree with the tactics employed by the Bush and Obama administrations in combating terrorism, it is a distortion of history to assume that these tactics run counter to the principles and practices of the nation’s founders.

http://www.foreignpolicy.com/articles/2014/01/29/if_george_washington_were_alive_he_d_be_reading_your_email_founding_fathers_nsa

MORE THAN 1 MILLION PEOPLE CALL ON FCC TO SAVE NET NEUTRALITY
Free Press led a coalition of organizations — including the ACLU, Common Cause, CREDO, DailyKos, Demand Progress, Fight for the Future, the Harry Potter Alliance, MoveOn, RootsAction and the Sierra Club — that delivered more than 1 million petitions to the FCC urging the agency to restore net neutrality.

http://www.freepress.net/press-release/105672/more-1-million-people-call-fcc-save-net-neutrality

YouTube Impact Seen in Super Bowl Advertising
Super Bowl commercials used to be produced with the goal of standing out from the dozens of other ads airing during the big game. But a new strategy has emerged, which forgoes the scrum of Super Bowl Sunday in favor of going viral on the Internet nearly a week before kickoff.

http://theweek.com/article/index/255760/how-youtube-changed-the-super-bowl-commercial-forever

Netflix Overseas Rival Shutters Within Months
Ximon, one of the first subscription video-on-demand services in the Netherlands, has closed its doors within months of Netflix’s arrival in the marketplace. Ximon had one of the region’s biggest libraries of content. "We determined that no additional funding would come."

http://variety.com/2014/digital/news/netflix-loses-international-rival-ximon-1201078115/#

The FCC is ‘beta testing’ a next-gen telephone network

Federal regulators have taken their first major step in accelerating the country’s move toward high-capacity, fiber optic phone networks. In a unanimous vote, the FCC approved a program of trials designed to study the effects of shifting consumers onto next-generation infrastructure that will be able to carry advanced services.

http://www.washingtonpost.com/blogs/the-switch/wp/2014/01/30/the-fcc-is-beta-testing-a-next-gen-telephone-network/

Cybersecurity struggle

The partisan squabbling on Capitol Hill often precludes lawmakers from acting as quickly as the speedy iPhones and self-driving cars that they’re supposed to help regulate. It has also paved a digital fast lane of sorts for President Barack Obama.

http://www.politico.com/story/2014/01/cybersecurity-technology-102886.html#ixzz2rzNJNhlY

The Digital Daily Dozen is distributed weekdays (usually) by Dom Caristi as a service of the BSU Digital Policy Institute. The articles are culled from various e-newsletters. The content is not original – only their compilation in this mailing is.